Tradeshift partners with Dooka to launch a pan-African B2B marketplace

Tradeshift partners with Dooka to launch a pan-African B2B marketplace

Dooka, an African B2B marketplace, has teamed up with Tradeshift, the global network for digital trade, to create the first-ever pan-African digital marketplace for business-to-business trade across the continent. 

Using the Tradeshift Marketplace Operator solution, the services are offered on Tradeshift’s worldwide B2B commerce platform. Dooka makes institutional purchasing as user-friendly and consumer-centric as shopping at home. Its marketplace is a digital place for businesses that makes it easy for large African companies and local suppliers to connect and do business with each other by getting rid of any barriers in the buying process.

MTN, the biggest mobile network provider in Africa, has joined Dooka as its first major business customer. This strategic partnership will help MTN reach its goals of giving everyone more access, making digital information clear, and making suppliers more efficient.

Read also: MTN Deals With B2B Platform “Dooka”

The firm aim to drive innovation in Africa

“Dooka is the B2B marketplace of the future because it makes it easy for businesses in Africa to sell and buy things.” Dooka’s CEO, Toby Sparrow, said that the company’s name was inspired by the Swahili term for a store or marketplace. A danger exists that, amid big businesses’ digital transformations, creativity may be sidelined. When the corporate and political leaders of Africa assume that the next generation of commerce in Africa will only be an extension and acceleration of the status quo, the continent will once again fall short.” 

“Digitalizing anything does not automatically make it superior or correct. Dooka incorporates the convenience of online purchasing for consumers with the digital transformation of businesses. Inspiring good change is a significant reason why we decided to launch Dooka in Africa”.

Major African organizations can use the Dooka marketplace to get a cutting-edge, all-in-one, and fully digitalized procurement and payables solution for long-tail and indirect spending categories.

Dooka offers numerous innovative services

In this marketplace, customers will be able to choose from a wider range of high-quality goods at reasonable prices from a network of trusted sellers from all over the region. It is simple for vendors to list their wares and services for sale on the marketplace’s platform. Buyers and sellers both benefit from a smooth environment for doing business. This is made possible by quick vendor onboarding and a full set of digital tools for everything from finding products to sending invoices. This makes sure that all spending is done in line with corporate and regulatory policies.

Dooka’s work “lies at the very center of everything we believe in at Tradeshift,” Christian Lanng, CEO of Tradeshift, stated. “Digital ecosystems that encourage healthy, inclusive, and sustainable collaborations between buyers and suppliers are the roots from which the future of global commerce will emerge.” Like how mobile commerce revolutionized consumer trade, business-to-business marketplaces may also revolutionize trade across the African continent.

About Dooka

Dooka is an African business marketplace connecting corporate buyers and sellers from across the region and ensuring that every transaction gives the most value to both parties. Its exclusive B2B marketplace service is changing the way that Africa does indirect procurement. The Tradeshift cloud-based business commerce platform supports the firm. It believes that African procurement can be a force for development, a force for change, and a force for growth.

About Tradeshift

Tradeshift, a company based in San Francisco, is a cloud-based supply chain platform that helps B2B buyers and sellers connect, do business, and trade in new ways. We provide complete international compliance in 50+ countries, including China, making us a frontrunner in the area of e-invoicing and accounts payable automation.

The company was also one of the first to develop B2B markets and integrated fintech services. Both are meant to help any company that joins the network be more successful, efficient, and grow. Today, traders from over 190 different nations use Tradeshift’s platform.