Officially launching in Ghana, Signboards is a platform that lets users connect with clients and businesses through digital text and banner ads, ushering in a fresh age of financial empowerment and income optimisation for Ghanaian professionals, businesses, and freelancers.
The gig economy is becoming increasingly significant in today’s economy, which is characterised by rapid speed and constant change. It provides millions of people with increased freedom and independence to pursue other forms of employment.
Freelancers in the gig economy struggle to navigate the unpredictable nature of their work and the fluctuating demand for their services. In addition to providing a simplified solution for locating gigs and maximising earnings potential, the Signboards platform assists in bridging the gap between gig workers and potential customers.
Read also: Meta’s AI now available in Nigeria, Ghana, others in Africa
Who can use Signboards?
Graphic designers, photographers, writers, makeup artists, content creators, do-it-yourself artists, voice-over artists, DJs, copywriters, sound engineers, lawyers, accountants, gardeners, and more can all showcase their skills and connect with clients through Signboards, which is a one-stop shop that allows anyone to showcase their skills and connect with clients. You only need a straightforward banner ad that includes your contact information to get started.
Leonard Benkowsky, who is in charge of the team, asserts that the period following COVID made it possible for him to take advantage of numerous opportunities for freelance work and side gigs. Despite the world teeming with capable individuals and businesses, it is difficult to get in touch with talented individuals and businesses working to find solutions to complex problems.
The Signboards application can be found on Google Play and the Apple App Store. Alternatively, you can go to the signboards—app to download it directly from the website.
Why freelancers need good graphics
When it comes to showcasing their brand and services to potential customers, freelancers cannot function without employing eye-catching banners or flyers. Using a flyer or banner that has been professionally designed, you can convey an air of self-assurance and competence.
Read also: YouScribe, MTN unveils digital library in Ghana with diverse catalogue
In today’s highly competitive freelance industry, differentiation is of the utmost importance. With designs that are captivating and messaging that is compelling, you can differentiate yourself from the competition and attract people’s attention in the crowded spaces that are found online. These promotional materials also serve as powerful marketing tools, allowing you to highlight your services, abilities, and unique selling propositions in a convincing way to potential customers. They have the potential to reach a large number of people and serve as a continuous advertisement for your goods and services, regardless of whether they are in digital or physical form.
If your banners or flyers are visually appealing, people are more likely to remember your brand. If your branding is consistent across all of your marketing materials, your customers are more likely to remember your company and contact you when they require your services.
They help with marketing and brand development, stand out, and increase exposure. Freelancers cannot function without high-quality graphics because they are essential to success.
