With over 22 million daily users of its My Orange and Orange Money apps, Orange is now releasing its “super-app,” which combines the worlds of telecoms, finance, and shopping to meet its users’ daily needs.
The Orange teams in Africa made this new app, Max it, for Orange users in Africa. It will be available in five countries at first, and soon, it will also be available in 12 other countries in Africa and the Middle East (MEA).
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Max it, the African super-app with daily-use services
Max is a “super-app” that simplifies the digital experience and makes daily tasks more accessible for all users on the continent, regardless of Orange membership. Max Maxi integrates three vital services within one smartphone interface:
Account features for mobile and fixed lines
Orange Money offers local and worldwide money transfers, billing and merchant payments, bank transfers, credit, and savings.
An e-commerce site selling digital content (games, music, TV, movies, news, etc.) and a unique digital ticketing solution for concerts, transport, etc.
Max is available to everyone, independent of the operator, using Orange Money as the payment base and various payment methods for super-app purchases.
Max, It comes in several languages and considers local customs to make it more accessible to everyone. It will allow for the creation of new uses and meet the different wants of users in their daily lives.
That’s how many Orange Max users they think will be online by 2025: 45 million. Max has a lot of promise, especially in places where smartphones are the primary way people connect to the internet daily. By 2025, 61% of connected customers are expected to have used it.
Orange is using its deep knowledge of the needs of markets in Africa and the Middle East, along with its long history in these areas, to give a one-of-a-kind, all-encompassing solution that can adapt to changing usage patterns.
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Gradual enhancement of services
The initial version of Max is now available in five African nations: Cameroon, Senegal, Mali, Burkina Faso, and Botswana. It will be gradually rolled out in stages to the other countries, with added features.
For users’ convenience, Max will offer digital services from both local and foreign partners, in addition to Orange services, from the time it launches.
Regarding the launch of Max it, Orange CEO Christel Heydemann said, “Max it perfectly reflects Orange’s spirit of innovation in Africa and the Middle East.”
This application strengthens our place as a multi-service operator and our goal to provide all of our customers with the best digital services by combining all of our services with those of many partners.
Speaking on the topic, Jérôme Hénique, CEO of Orange Middle East and Africa (OMEA), said, “The Orange Middle East and Africa teams have done an amazing job of co-creating with all stakeholders (employees, customers, partners, distributors, etc.) to provide them with a one-stop-shop that is simple, effective, customisable, and open to everyone.”
Max lets everyone meet their needs, like shopping, controlling their phone plan, or handling money. Our approach to inclusion is strengthened by this open, scalable platform that creates many chances for growth on the continent.
