In a significant development for the financial technology sector, Optasia has successfully deployed its “XtraTime” solution in Ivory Coast, in a strategic partnership with MTN.
This move is a part of Optasia’s broader vision for 2023 and beyond, aiming to enhance its global presence and bring advanced financial services to a wider audience.
Optasia’s strategic vision for the upcoming years involves a seamless alignment with its projected roadmap, focusing on expanding its global footprint. The deployment of “XtraTime” in Ivory Coast is a testament to Optasia’s commitment to advancing financial technology and ensuring that individuals worldwide can access these services through strategic partnerships.
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The “XtraTime” Solution
“XtraTime” is an innovative solution that allows MTN subscribers to advance airtime, ensuring uninterrupted communication services. This is particularly crucial in regions where access to traditional banking services is limited, thus bridging the gap in financial inclusion.
As Optasia continues to expand its reach, the deployment in Ivory Coast sets the stage for future technological advancements and collaborations. The company is dedicated to refining and expanding its suite of solutions, driven by the goal of delivering hassle-free and consistent financial experiences to a growing global audience.
Fintech Trends and Prospects
Optasia’s initiatives align with the latest fintech trends, including embedded finance, artificial intelligence, and digital wallets. These trends highlight the growing need for financial services integration into daily life, a mission that Optasia is poised to fulfill.
The impact of Optasia’s solutions on financial inclusion is significant. In regions like Ivory Coast, where access to formal financial institutions is limited, mobile financial services provided by companies like MTN play a crucial role. Optasia’s technology enables these services to reach a wider audience, contributing to the economic empowerment of individuals and communities.
Future Developments
Looking ahead, Optasia’s roadmap for 2024 and beyond includes ambitious plans to leverage its AI-led platform’s capabilities to enable its partners worldwide to provide best-in-class services to their subscribers and clients. The company’s continuous innovation in airtime advance solutions, micro-lending, and data monetization solutions has been paramount in its steady growth over the past years.
In conclusion, Optasia’s strategic vision for 2023 and beyond is a reflection of the company’s commitment to innovation, global expansion, and financial inclusion. The deployment of the “XtraTime” solution in partnership with MTN marks a significant milestone in the evolution of financial services in Ivory Coast. As technology and financial innovation converge, Optasia’s role in shaping the future of financial services is clear. The company promises a future where financial flexibility and digital experiences seamlessly integrate into the daily lives of millions, not just in Ivory Coast but across the globe. Optasia’s strategic vision is not just about technology; it’s about creating a world where everyone has access to the financial tools they need to thrive. With Optasia’s continued efforts and strategic partnerships, the future of financial technology looks bright and inclusive.
About Optasia
Optasia, a global fintech company, has a rich history of innovation and growth. Founded in 2012 as Channel VAS, the company initially operated under this name before rebranding to Optasia in early 2022. The name “Optasia,” derived from the Greek word for “vision,” reflects the company’s broadened capabilities and strong business potential.
The company’s mission is to build financial inclusion for all, particularly focusing on emerging markets where a significant number of adults remain underbanked. By partnering with Mobile Network Operators (MNOs), mobile wallet operators, and financial institutions worldwide, Optasia empowers them to provide financial access to end customers and Small and Medium-sized Enterprises (SMEs).
Optasia’s B2B2X financial technology platform addresses the needs of both end customers and SMEs, offering a broad range of financial services, including consumer finance solutions, enterprise finance solutions, credit scoring, data science as a service, and platform as a service. In 2021, the company enabled numerous MNOs and financial institutions to provide services to approximately 88 million customers a month on average, from an addressable base of over 560 million subscribers.
The company has attracted investment from top firms such as Abu Dhabi’s Waha Capital in 2017, and Ethos, a leading South African investment company in late 2018. Optasia also obtained ISO 27001 Certification in late 2021, showcasing its commitment to information security management.
Optasia’s growth has been supported by its ability to converge the power of data and AI technology. Through its financial partners, the company enables Distribution Partners to provide micro-financing solutions to underbanked and unbanked populations in Africa, the Middle East, Asia, Europe, and Latin America. This approach has allowed Optasia to operate in more than 30 countries, with a continued focus on expanding to new markets globally.
The company’s rebranding to Optasia and its ongoing expansion into new countries and regions, along with the introduction of new products and services like micro-lending services first offered to customers in 2019, demonstrate its dynamic evolution and commitment to financial inclusion.
