A Tanzanian-founded fintech business with rising dominance in East Africa, NALA provides direct local payments to its African diaspora customers.
This is yet another great development from the financial technology company has developed for its users, with access to use Apple Pay to make purchases from the United Kingdom and the United States.
With this latest integration with the world payment service, Apple Pay, the fintech is recommitting to its goal of facilitating “lightning-fast” and frictionless payments to Africa. Apple Pay is an innovative mobile payment service created by Apple Inc. that digitalizes card purchases and is optimized for contactless in-store payments.
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NALA’s integration with Apple Pay
The payment service is a go-to for many individuals in nations like the United States and the United Kingdom, which are countries where the fintech’s users are located. in The United States alone, fintech has over 45 million users.
NALA’s integration with Apple Pay comes seven months after the African fintech company commenced operations in the United States with an event hosted in New York City. Six members of the Tanzanian parliament were present at the event.
Benjamin Fernandes, NALA’s founder and CEO, recently commented on the company’s newest integration, saying that their efforts are directed toward integrating Africa with global payment options and developing a robust financial infrastructure for Africans.
“NALA’s mission is to increase economic opportunities for Africans globally, enabling Apple Pay is a step towards connecting more global payment options with Africa. This reach allows us to build stronger financial infrastructure for Africans worldwide,” he said in a statement”.
Apple Pay feature is now accessible to fintech company users in the United States and the United Kingdom through the NALA app, allowing them to withdraw funds to over 300 banks and 20 mobile money players across Africa.
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NALA is committed to enhancing the way Africans, both at home and in the diaspora, interact with financial technology services by making its product roadmap publicly available. The company’s goal is to give customers more control over their money while providing a streamlined, transparent experience.
So far, only a few African fintech firms, such as Paystack in Nigeria and Peach Payments in South Africa, have integrated Apple Pay into their services. In February, Flutterwave, a Nigerian unicorn in the fintech industry, disclosed that it would begin accepting Apple Pay as a payment option. However, this functionality has not been made available as of yet.
A look into what the company does
NALA is a rapidly growing financial technology firm with the goal of expanding economic opportunities across the African continent and for its diaspora living in other parts of the globe. It makes it simpler to make day-to-day payments and conduct business in an Africa that is becoming more integrated into the global economy by developing community-powered financial solutions.
The fintech company is collaborating with local communities and using cutting-edge technology in order to make the process of making payments as simple and uncomplicated as feasible. Its user-friendly app makes it possible to conduct a transaction without any hitches from the United Kingdom or the United States to Kenya, Uganda, Tanzania, Ghana, and Rwanda. The company has plans to expand its services to more countries in Africa and the European Union, as well as to add additional currencies at the lowest rates available.
