Lingawa, an innovative edtech startup, secured $1.1 million in pre-seed funding on Monday, marking a significant pivot from its original focus on academic tutoring to a dedicated mission of promoting African language education.
Founded in 2022 and initially known as TopSet, the company aims to help individuals learn and master their native languages, starting with Yoruba and Igbo. This strategic shift not only addresses a pressing need for language education but also positions Lingawa as a critical player in the growing market for language learning.
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A new direction for language learning
Notable investors, including Zrosk, Voltron Capital, Weav Capital, Kaleo Ventures, and the MasterCard Foundation, led the funding round.
According to Frank Williams, Co-founder and CEO of Lingawa, the decision to pivot was driven by a realisation of the language learning challenges faced by many individuals: “I really wanted to learn the language, but when I tried to speak with family and friends, they made fun of me. But I realised other people experienced this too, not just Africans.”
This insight highlights the emotional barriers often accompanying language learning and underscores Lingawa’s commitment to creating a supportive environment for learners.
The funds will be utilised to develop an interactive language learning app and expand into additional languages beyond Yoruba and Igbo.
Williams noted that the global market for language education is substantial, valued at approximately $190 billion, with an additional $45 billion potential when considering other native languages across Africa. This presents a lucrative opportunity for Lingawa as it seeks to tap into both local and diaspora markets.
Targeting the diaspora market
Lingawa’s business model focuses on the African diaspora, which Williams estimates, comprises around 20 million individuals, many of whom do not speak their mother tongue. By catering to this demographic, Lingawa aims to generate significant revenue in foreign currency while addressing cultural disconnection among Africans living abroad.
“We are targeting those who want to reconnect with their roots,” Williams explained. This approach enhances revenue potential and fosters cultural preservation through language education.
The company plans to implement a subscription-based model alongside bulk purchase options for institutions or groups interested in learning sessions.
Additionally, Lingawa offers flexible payment solutions such as buy-now-pay-later for tutors who may lack access to necessary devices. “We have maintained a zero per cent default rate so far,” Williams added, showcasing the effectiveness of their financial strategies.
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Engaging users: The Lingawa approach to learning
Lingawa differentiates itself from competitors by focusing on a gamified learning experience that interactively engages users.
The platform aims to provide comprehensive training for native speakers who can tutor learners online, building community trust.
Williams emphasised the importance of this approach: “We aim to provide all our users with substantial savings across popular categories.”
With plans to introduce more languages such as Swahili, Zulu, and Arabic by 2025, Lingawa is poised for growth in the African language education sector. The ambitious goal is to reach one million learners and enlist 100,000 tutors long-term.
As Williams optimistically stated, “With cash injection from new backers, there is optimism on the horizon.” This funding not only signifies confidence from investors but also reflects a growing recognition of the value of African languages in a globalised world.
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