Blueroomcare, a digital therapy service in Nigeria that makes mental health care more affordable and easy to access, has received pre-seed funds to grow its services across Africa. EHA Impact Ventures led the funding round, and TVC Labs and Innovest Africa also participated.
Blueroomcare was started in late 2021 by Moses Aiyenuro (CEO) and Ebunoluwa Collins (COO). Its goal is to help people on the continent with their serious mental health problems. Around the world, about a billion people have mental disorders. In Africa, getting help is challenging because of shame, a lack of money, and insufficient tools.
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Transforming Mental Wellness with Blueroomcare’s Technology
Blueroomcare’s platform lets users talk to licenced therapists through voice calls, video calls, and text within the app. It also has intelligent algorithms built in to give you personalised help. The new company offers a wide range of services, from one-on-one counselling for problems like grief and worry to specialised programmes for recovering people with an addiction and family counselling.
The pre-seed funds will improve the platform, add new features, and make it easier for more people to use. Moses Aiyenuro, CEO of Blueroomcare, was thrilled that the investors had supported them. He said that the money would help them reach their goal of providing everyone with access to high-quality mental health care faster.
In Africa, mental health services are desperately needed. One in four Nigerians has a mental disorder, according to Al Jazeera in 2019. Given the country’s economic problems, this figure may rise.
Blueroomcare’s novel strategy strives to break mental healthcare obstacles. Technology makes treatment convenient and affordable, making it a valuable resource for those who couldn’t otherwise get care.
“Clients can connect with therapists to address their psychological and emotional needs through therapy plans starting at a weekly rate of ₦4,160 ($2.71). We support businesses through our Employee Assistance Programme (EAP), offering services ranging from psychosocial support and wellness clinics to mental health screenings for teams,” co-founder Ebunoluwa Collins said.
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Reliance Health and Blueroomcare: A Partnership for Success
Partnerships with groups like Reliance Health, an HMO platform, have helped the company grow. Blueroomcare gets money from regular subscriptions, payments from customers and insurance companies, and fees businesses pay yearly to use the platform.
While Blueroomcare has made significant strides, challenges remain. Finding qualified mental health professionals is a constant concern. However, the company remains optimistic about its future and plans to expand its services to other African countries, collaborating with local partners to provide culturally sensitive care.
Blueroomcare’s success shows Africa’s growing awareness of mental health and the potential for innovative solutions to improve access to care. The firm hopes to grow its user base by 2024 with ongoing support and investment, improving the well-being of people and communities across the continent.
