Airtel Kenya has launched Airtel Lite, a Progressive Web App (PWA) designed for users with low-storage smartphones.
Announced on Tuesday, this innovative app aims to enhance accessibility and efficiency for Airtel customers.
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Features of Airtel Lite
Airtel Lite is tailored to address the challenges many smartphone users face in Kenya, particularly those with limited storage and processing capabilities.
Unlike traditional applications that require installation, Airtel Lite operates directly through a web browser, eliminating the need for device storage space.
This feature is especially beneficial for users reliant on USSD services who are concerned about data consumption.
The app allows users to perform essential functions such as checking balances, recharging airtime, purchasing bundles, and managing mobile money transactions without incurring data costs.
During the launch, Airtel Kenya Managing Director Ashish Malhotra stated, “Our research revealed that many Kenyans still face challenges such as limited storage space and data usage in the use of their smartphones.
Airtel Lite is our innovative solution, designed to remove these barriers and ensure a seamless, accessible digital experience for all”.
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Commitment to Digital Inclusion
Airtel Lite also represents a significant step towards promoting digital inclusion in Kenya. Providing a lightweight and user-friendly alternative to the My Airtel app facilitates the transition from traditional services to modern digital solutions.
Malhotra emphasised that “Airtel Lite is a gateway to digital empowerment for millions of Kenyans. By ensuring that every customer, no matter their device, can access our services, we are making sure that no one is left behind in the country’s digital transformation journey”.
This initiative aligns with Airtel’s broader goals of enhancing customer experience and expanding access to mobile banking and digital payments, particularly in underserved areas.
With Airtel Lite now available through browsers at zero data charges, the company aims to bridge the gap for users who have historically faced barriers in accessing digital services.
For more information or to access Airtel Lite, customers can visit lite.airtelkenya.com
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