The meat industry’s first foodtech and dark butcher’s solutions firm, Brotinni, has raised $600,000 in a Seed fund round.
Dalia Abou Omar founded Brotinni, a website where customers may order hand-cut, farm-sourced, fresh meat and poultry that has been vacuum-sealed. Additionally, it offers ready-to-cook and flash-frozen items. It uses its fleet of drivers to provide delivery services.
In order to solve the issue of speedy fulfilment and provide its customers more time to choose high-quality fresh meat, the firm was founded in late 2020.
With the completion of its “dark butchery” model, the first of its type in Egypt and the wider Middle East and North Africa region, Brotinni just built its first warehouse to serve its clients in Cairo and assure smooth product flow and quick shipping (Mena).
In order to grow up and suit the needs of a wider segment of potential customers, it further wants to maximise the storage spaces driven by demand.
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What is Brotinni saying?
Dalia Abou Omar said: “Local food and grocery delivery sector has seen tremendous growth over the past few years; however, the raw meat delivery segment has not really gained adequate attention. Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process.”
“We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy.”
According to Abou Omar, they are currently working on producing vacuum seal bags that may extend the life shelf of fresh meat by up to 45 days, in keeping with their objective to create a moat for their business in the rapidly expanding foodtech market.
The startup’s website and mobile apps are accessible on both Android and iOS devices, and users can place orders there. Additionally, across its domestic market, its products are offered on a number of the top digital grocery ordering platforms.
Details About Brotinni
In 2020, Dalia Abou Omar launched Brotinni, an online store where customers may purchase hand-cut, farm-sourced, fresh meat and poultry that has been vacuum-sealed. Additionally, it provides frozen and ready-to-cook goods. It offers delivery services using its own fleet of drivers.
The company was established in late 2020 with the goal of resolving the issue of prompt fulfilment and giving its clients’ customers more time to select premium fresh meat.
Brotinni just finished building its first warehouse to serve its clients in Cairo and ensure seamless product flow and prompt shipping. This “dark butchery” model is the first of its kind in Egypt and the greater Middle East and North Africa region (Mena).
It also intends to maximise the storage spaces, motivated by demand, in order to develop and meet the demands of a wider group of potential clients.
In order to provide a competitive advantage for their company in the quickly growing foodtech market, vacuum seal bags that might potentially increase the shelf life of fresh meat by up to 45 days are now being developed, according to Abou Omar.
Users can place orders through the startup’s website and mobile apps, which are available on iOS and Android smartphones. Additionally, a number of the biggest digital grocery ordering sites within its domestic market provide its items.
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Another Startup like Brotinni
Similar to Brotinni, Bonbell is a foodtech firm that was established in Egypt in the same year. It is a self-ordering online meal discovery and ordering platform. For payments, the platform provides QR codes. Users can also browse the menus of various restaurants. The portal offers comprehensive details about the menu’s sizes, quantities, prices, and other factors, including food ingredients. Users are able to redirect invoices.
