Moove, a fintech mobility business, is in the process of rolling out Vehicle Advertising in South Africa, Ghana, and India.
This will enable our clients to capitalize on the exposure that their vehicles receive to generate an additional income stream by leveraging the power of the exposure that their vehicles receive.
The engine behind the News
Customers who use the Moove App and Wallet, which is Moove’s digital payment platform, are now able, the company claims, to gain an extra income stream as a result of the incorporation of advertising revenue into the platform.
Because of this, they are able to receive payments directly, which effectively gives them an alternative to banking and broadens the scope of their financial possibilities.
Read also: Nigeria’s Moove, secures $30 million for UAE expansion
Why is this so important?
Every trip taken in a Moove car, as stated by Moove, can assist businesses in gaining exposure to diverse demographics, hence expanding their reach and the pool of potential customers they can attract.
There are around 2.4 persons that go along with each trip; this leads to an astonishing number of impressions every week that are particular to the brand. Each vehicle completes approximately 50 journeys in a given week, and the typical duration of a trip in a Moove vehicle is forty minutes. This indicates that passengers are paying attention to the environment around them during these commutes, making them a receptive audience for each message that is conveyed.
What they have to say about it
“We understand the value of a symbiotic partnership between Moove, our loyal customers, and advertisers. Such a partnership will not only empower our customers and enhance their earning potential but also contribute to the growth of local businesses and ultimately boost the economic prosperity of Ghana.”
“With the help of this innovative vehicle advertising strategy, every journey with Moove will transform into an avenue for success and mutual benefit, and we appreciate the trust and patronage that our customers bestow upon us,” Jephthah Datsomor, Country Manager, Ghana.
“We are immensely proud to launch the road safety awareness program in South Africa, which reflects Moove’s unwavering commitment to fostering a culture of safe and responsible driving. We wholeheartedly believe in the power of education and awareness to transform our roads and protect lives.”
“With this program, we aim to equip every Moove customer with the knowledge and skills to drive responsibly and make informed decisions on the road“, Warren Peters, Country Manager, South Africa.
Moove secures £15 million in funding to expand operations in the UK
About Moove
Moove is a global start-up company that was established in the year 2020 by Nigerians Ladi Delano and Jide Odunsi. Moove was established as a solution to a problem that more than 2 million African mobility entrepreneurs are confronted with on a daily basis: a lack of access to vehicle financing. Moove was founded in order to provide a solution to this issue in Lagos and has now spread its operations to six other cities across Africa. They are now bringing their revenue-based financing approach to a worldwide scale in order to help the millions of mobility entrepreneurs in emerging economies throughout the world who have limited or no access to vehicle or vehicle financing. This will allow them to expand their businesses.
Moove is dedicated to establishing the largest and most productive hybrid and electric vehicle fleet in the world. By doing so, the company hopes to provide clients with more environmentally friendly options and make a constructive contribution to the development of a more sustainable world.
consumers are able to receive automobile financing through Moove, in addition to a variety of other financial services that were previously unavailable to them and their families. This enables consumers to be more productive and successful in their endeavors.
