A recent partnership between Uber Eats (South Africa) and delivery bike media owner MotionAds will allow delivery people in South Africa to earn additional revenue through top box advertising. This partnership was announced by Uber Eats (South Africa).
When the branded bikes hit the streets in June 2022, Uber Eats delivery people in more than seven cities will have the option to have MotionAds brand the top box of their delivery bikes. It is anticipated that the revenue generated from these brand placements will lead to an increase in their net earnings of approximately 10 percent.
Against the backdrop of the inflationary pressures that come with the cost of running their businesses, Uber Eats claims that this will create a new source of revenue for delivery people. “Because the success of our platform is contingent on the success of our delivery people, we are thrilled to be working with MotionAds. According to Charles Mhango, Head of Operations for Sub-Saharan Africa at Uber Eats, “Our commitment to delivery people is to continuously find ways to help them maximize their earning potential by helping them get the most out of their time on the road.”
MotionAds offers companies a solution in the form of a “moveable billboard,” as well as digital reporting on the movement of the bike and in-home flyer drop campaigns. The pandemic has resulted in an increase in the number of home deliveries, which has enabled the company to build its network of delivery drivers across the country, which has contributed significantly to the significant growth the company has experienced over the past two years.
“When it comes to advertising, delivery people provide companies with an effective new channel to advertise their products. They have exclusive access to the dining table, and given the amount of time that bikes spend on the road, brands reap the benefits of the significant exposure that they generate. According to Elan Band, co-founder of MotionAds and researcher at the company, “Our research shows us that one bike gets an average of 300,000 ‘eyeballs’ (impressions) per month.”
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As a company that makes a contribution to the economy of SA, Uber Eats believes that having convenient access to lucrative employment opportunities is more important than it has ever been. “The vast majority of delivery people want to work independently, and they choose this earning opportunity because they value the flexibility it brings,” Mhango explains further. “The flexibility it brings is one of the reasons they choose this earning opportunity.”
Furthermore:
“MotionAds is excited to add delivery people operating on the Uber Eats platform to our growing network of delivery people that are earning additional income while going about their work as usual. According to Jonathan Berkowitz, co-founder of MotionAds, “We have already worked with hundreds of delivery entrepreneurs, and we have seen the positive impact that our platform has had on their earnings.”
The commitment shown by Uber goes beyond simply enhancing the opportunities for earning money. The protection of those who make deliveries continues to be one of our highest priorities, and we offer a number of safety features that can assist delivery companies in meeting this goal. In-App private emergency assistance button, a helmet detection and safety checklist, and in-app support available around the clock are some of the features that are included in this app.
A further benefit that delivery people have access to is something called Partner Injury Protection, which is offered by AIG Insurance and covers them from the moment that they accept a request for delivery. They also have access to the Emergency Contacts feature, which allows Uber’s Incident Response Team to get in touch with the delivery person’s family members in the event of an accident and/or for insurance purposes. This feature is used by Uber’s Incident Response Team.
