Tigo and Dunia Investment are working together to create “DILIPESA,” a rewards and entertainment program for people who use their phones to pay for things.
Tigo, one of the most popular cell phone networks in the country, has teamed up with Dunia Investment to create “DILIPESA,” an instant rewards and entertainment program for its Mobile Money users.
The service’s goal is to increase consumer engagement and penetration of financial services through the use of gamification.
About DILIPESA
“We are excited to debut DILIPESA and provide you with an unrivaled experience of games, incentives, and winnings.” Anyone who uses Tigopesa will now be able to use our service and take advantage of the most inventive and gratifying gaming offers.
In addition, given Tanzania’s love of football and sports, we’ve included SOKA LIVE in our initial offering of Wapi Simba (Where is the Lion), Dodo x36 (surprise 36), and Jackpot Leo, which is the Daily Jackpot.
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We believe that this offer will be enjoyed by an increasing number of Tigopesa clients. Those who have not yet enrolled will do so in order to reap the rewards. “
Kumesan Pather, Dunia Investment Limited’s Head of Marketing
“It was a lot of fun working with Dunia and Axieva to create this interesting service.” Through Dilipesa, Tigo consumers will now be able to receive special incentives, promotions, and unexpected offers through Dilipesa for using our banking service, TIGOPESA.
They will not only have the opportunity to win motorcycles, laptops, phones, and travel tickets, but they will also have the opportunity to encash up to millions of shillings per day.
It all depends on the user and how gratifying they want their Dilipesa experience to be, which works flawlessly on all smartphones and feature phones, “Felician explained.
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The launch event was also attended by regulatory officials, including the Director-General of the Gaming Board of Tanzania, James Mbalwe, who applauded the partnership and stated, “We are happy to see this innovative partnership by Dunia with Tigo and Axieva to drive engagement of financial services through blended games.”
What The Collaboration Means For Both Parties
This is a wise initiative, and Dunia has proven to be a reliable player in this sector.”We hope that this launch is warmly accepted by customers and that it paves the path for the industry to follow and drive additional such developments,” James said.
Fabian Felician, Tigo Pesa’s Corporate Key Account Manager,
The introduction of this cooperation relied heavily on the technology, research, and implementation work done by Axieva, one of the region’s top Fintech platform firms.
“We are honored to be a part of this project.” Today’s launch with Tigopesa aligns with our aim of financial services penetration for all.
We would also like to thank the Gaming Board for their foresight, approvals, and direction, without which today’s “Gamification of Financial Services” launch would not have been possible. Axieva Africa’s Director of Sales, Avnish Bhatt,
