TechPression

Tag: Realme

  • Chinese smartphone manufacturer, Realme, enters Nigerian market

    Chinese smartphone manufacturer, Realme, enters Nigerian market

    Realme, a Chinese smartphone manufacturer, has formally joined the Nigerian market intending to meet the rising demand for cost-effective, high-performing smartphones.

    This information was revealed by the corporation in a statement released on Monday, the day after a lavish launch that took place at the Balmoral Convention Centre in Ikeja, Lagos.

    As part of a larger plan to penetrate the African market, Realme is making cutting-edge technology affordable to entice tech-savvy, budget-conscious customers. This includes its launch into Nigeria.

    Read also: What to know about Tecno’s affordable Spark 30 Pro smartphone with 120Hz refresh rate

    Africa is leading the way in the growth of mobile devices worldwide, according to Zena Ma, Marketing Manager for Gulf Countries and Africa, and Realme is determined to play a significant role in this dynamic industry.

    The Note 50, a gadget made for customers seeking optimal performance without sacrificing affordability or design, is the centrepiece of Realme’s introduction.

    Realme also revealed the GT6, a high-end flagship device, and the C61, a low-cost smartphone, both of which target different market niches.

    Olamide Kaka, Realme’s sales manager for Nigeria, described the West African nation as a vibrant market with enormous potential.

    “The youth are tech-savvy, passionate, and constantly on the lookout for innovative technology that doesn’t break the bank. With the launch of the Note 50, alongside our flagship GT6 and the affordable C61, we are confident that Realme will become a household name in Nigeria in no time,” Mr Kaka said on Monday.

    “We believe in empowering the Nigerian youth with the technology they need to make bold strides in a digital world. This is just the beginning of our journey in Nigeria, and we are excited to grow with this market,” Kaka added.

    Read also: Infinix debuts colour-changing back cover with E-Colour Shift 2.0 technology

    About Realme 

    On August 28, 2018, Sky Li officially launched the Realme technology brand which aims to give young people a superior and all-encompassing experience through its products, and it is dedicated to becoming a leading technology company.

    Owing to its proficiency in cutting-edge smartphone and AIoT technologies, Realme offers customers goods featuring innovative technology and avant-garde designs that were initially implemented in the premium market.

    Realme unveiled its dual-driven strategy of “Smartphone + AIoT” at the start of 2020. According to Counterpoint’s Q3 2020 smartphone shipment data, released in November 2020, Realme is the fastest-growing brand to hit the 50 million smartphone sales milestone.

    Along with reaching this milestone, Realme is now the fastest-growing brand in the world. During the quarter, it expanded 132 percent QoQ, gaining pace and above analyst projections.

    Realme is undoubtedly one of the most well-known smartphone brands in the world, with the highest rate of growth. Realme has currently expanded into 61 markets across the globe, including those in Asia, Europe, Oceania, the Middle and East Africa, etc.

  • Discover everything about Realme’s 240W SuperVOOC fast charging

    Discover everything about Realme’s 240W SuperVOOC fast charging

    Realme, a new smartphone company, is known for delivering high-quality phones at low prices. Introduced as a sub-brand of OPPO in 2018, Realme quickly became an independent brand with hip technology and features that appealed to a wide audience.

    Realme has regularly pushed the envelope of smartphone capability by providing capabilities that are usually available in more expensive handsets at more reasonable rates. Budget-conscious shoppers and tech-savvy users know the brand for its elegant looks, strong CPUs, and fantastic camera systems.

    Read also: Choosing your next flagship: Samsung S24 Ultra or iPhone 15 Pro Max

    Exploring Realme’s Performance in Everyday Use

    Realme is notable for its dedication to providing smooth refresh rates and vivid colours on high-density displays. Most of their current models guarantee a seamless and immersive viewing experience by including AMOLED screens and refresh rates up to 120Hz. The newest CPUs from Qualcomm and MediaTek drive the performance, so Realme phones can easily manage demanding tasks, including gaming and multitasking, as well as other uses.

    Realme has advanced camera technology by providing multi-lens configurations combining ultra-wide, macro, and depth sensors with AI improvements. The high-megapixel sensors on its top models help produce crisp, detailed photographs even in low-light environments. The brand distinguishes itself in the cutthroat smartphone industry by stressing night photography and video stabilisation.

    Experience Lightning Fast Charging with Realme

    Among Realme’s most noteworthy developments is quick battery charging technology. Among the fastest in the market, the firm has debuted its 240W SuperVOOC fast charging. This modern technology is handy for people with hectic schedules since it lets users charge their phones 100% in just under ten minutes. With high battery capacities, Realme guarantees that its devices can run through a day of intense usage with little downtime.

    Read also: 4 features you should consider when choosing between iPhone XR and Samsung A52 Camera

    Running on Realme UI, a proprietary skin based on Android that provides a neat and intuitive interface, Realme phones Regular updates of the UI give users security fixes and the newest features. Realme also combines several artificial intelligence technologies and optimisations to improve the user experience, so optimising navigation and multitasking.

    Realme’s aggressive pricing and innovative approach have helped it quickly increase its worldwide footprint. The brand has a strong presence in Asian, European, and African markets. It keeps expanding its market share by attracting younger consumers looking for high-performance gadgets without the premium cost.

    Realme’s creative technology, strong performance, and great value for money have helped it rapidly become a significant participant in the worldwide smartphone scene. With developments in display, camera, user experience, 240W SuperVOOC fast charging, and ongoing advances in photography and camera, Realme is positioned to keep producing high-quality products that appeal to a broad spectrum of consumers.

    See (https://www.realme.com) for details on Realme mobile phones, including the newest models and features.

  • Africa’s smartphone market booms in Q1 2024 as Egypt leads with 39% growth

    Africa’s smartphone market booms in Q1 2024 as Egypt leads with 39% growth

    Africa’s smartphone market experienced a remarkable surge in Q1 2024, with a 24% sales increase totalling 18.2 million units. This growth cements Africa as the third fastest-growing region for smartphones globally, according to the latest findings from Canalys. The continent’s accelerated economic expansion outpaced many other regions compared to Q1 2023.

    Egypt spearheaded this growth in North Africa, boasting a 39% increase in smartphone sales. This surge was driven by a more stable Egyptian Pound and financial support from Gulf Cooperation Council (GCC) countries. Egypt’s robust performance significantly contributed to the overall regional growth.

    Read also: A Comprehensive Comparison between iPhone 12 and iPhone 11

    Top Players in Africa’s Smartphone Market

    Samsung: Despite a 13% decline in growth during Q1 2024, Samsung retained its dominance in the Egyptian smartphone market with a 29% market share.

    Xiaomi: Xiaomi followed closely, securing a 20% market share and reporting a substantial 61% growth rate, reinforcing its strong presence in the market.

    Realme: The most impressive growth was seen by Realme, which captured a 15% market share and achieved an astounding 475% growth rate, the highest among the top five vendors in Egypt.

    Oppo: Oppo held the fourth position with a 15% market share and an impressive 160% growth rate, showcasing its growing popularity.

    TRANSSION: Rounding out the top five, TRANSSION maintained an 11% market share and a 58% growth rate, continuing its steady expansion.

    Future Projections

    Canalys predicts a modest 4% growth for Africa’s smartphone market in 2024, citing potential operational challenges due to exchange rate fluctuations. However, some markets may benefit from a decrease in inflationary pressures.

    Read also: Poco F6 Review: A Mid-Range Rival That Delivers

    Manish Pravinkumar, Senior Analyst at Canalys, emphasised the importance of sustainable market strategies such as local manufacturing. Egypt’s local production model could be replicated in other markets like Nigeria to bolster growth.

    Pravinkumar also highlighted Africa’s unique position with the highest feature phone penetration rate globally at 46%. The transition to smartphones, driven by device financing schemes, is expected to fuel continuous growth in the region.

    Africa’s smartphone market is poised for sustained growth, driven by economic expansion and strategic initiatives. The impressive performances by leading brands in Egypt exemplify the dynamic and rapidly evolving landscape of the continent’s tech market.