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Tag: Jumia

  • Jumia partners with MoEngage to build unified customer profiles, increase retention

    Jumia partners with MoEngage to build unified customer profiles, increase retention

    MoEngage, a consumer data and engagement platform and Jumia have forged a strategic alliance aimed at revolutionising customer experience in Africa.

    This partnership will improve Jumia’s engagement strategy by providing millions of African users with more individualised offerings, according to a statement released by Jumia Group on Friday.

    “As part of its mission to provide a superior customer experience, Jumia sought to upgrade its engagement platform,” the statement read.

    Read also: Temu becomes most downloaded app days after entering Nigerian market

    Jumia, MoEngage to create 360-degree customer profile 

    The company wants to develop a single, comprehensive 360-degree profile of its customers so that it may communicate with them across various channels at the appropriate moment.

    It stated that Jumia will be able to forge closer and more significant bonds with its clientele by incorporating MoEngage’s sophisticated segmentation, personalisation, and analytics capabilities.

    Jumia’s reason for partnering with MoEngage 

    Jumia’s Group Director of Growth, Fatma Hamdi, giving the reason for partnering with MoEngage, said, “We needed a flexible partner to tackle the unique challenges of our fast-paced, technology-first brand. This partnership is empowering us to enhance our offerings by creating a unified customer view while respecting data protection laws. It will help us build deeper brand-customer relationships, increase retention, and ultimately drive customer lifetime value.”

    The collaboration comes at a critical moment for Jumia, which has grown significantly in the last two years. In the highly competitive world of e-commerce, Jumia realised it needed a cutting-edge platform to improve consumer satisfaction and retention.

    Because of its capacity to offer smooth customer engagement solutions, MoEngage was the best option to assist Jumia in keeping its competitive advantage.

    Read also: Jumia reports $20m Q3 operating loss amid revenue decline

    MoEngage’s proven expertise to support Jumia’s growth trajectory 

    Additionally, the Regional Vice President of Growth and Strategy at MoEngage, Kunal Badiani, said, “We are thrilled to partner with Jumia. MoEngage’s proven expertise in supporting global retail brands with personalised, omnichannel engagement capabilities will contribute meaningfully to Jumia’s growth trajectory.

    Badiani added that the collaboration is a great chance for MoEngage to contribute to⁶ improving Jumia’s customer experience and assisting them with their successful growth.

    “This collaboration marks a significant step towards elevating the e-commerce giant’s personalised engagement strategies as it continues to expand across the African continent,” he added.

  • Temu debuts in Nigeria, challenging Jumia, Konga with aggressive lower pricing

    Temu debuts in Nigeria, challenging Jumia, Konga with aggressive lower pricing

    Temu, the Chinese e-commerce giant, officially launched its operations in Nigeria on Wednesday, aiming to disrupt the local market with its direct-from-manufacturer model. This entry follows its successful debut in South Africa and is part of a broader strategy to penetrate the African e-commerce landscape.

    Temu, launched in 2022, is owned by PDD Holdings, the parent firm of Pinduoduo. Former Google employee Colin Huang created PDD Holdings to provide low-cost, supplier-direct items.

    Temu, headquartered in Boston, has rapidly grown into over 30 markets using its Chinese heritage and supply chain skills. It premiered in SA in January 2024. The fact that its products are less than wholesale costs gives them an edge.

    Read also: Ahiyoyo transforms cross-border shopping in Africa with secure payments and efficient delivery

    Temu’s disruptive model

    Temu’s approach eliminates intermediaries, offering products at significantly lower prices. This model has already captivated price-sensitive consumers in over 80 countries. 

    A spokesperson for Temu stated, “We identified a growing consumer demand in Nigeria for quality and affordable products and are proud to introduce our direct-from-factory model to the market”.

    This strategy targets affordability and builds trust among Nigerian consumers, who often prioritise reliable service and product quality.

    As Temu enters Nigeria, it faces established competitors like Jumia and Konga. These local players have dominated the market but may struggle to match Temu’s aggressive pricing and extensive marketing efforts. 

    In 2023, Temu reportedly invested $1.3 billion in advertising on platforms like Meta, significantly outspending local competitors.

    Temu’s financial strength puts it in a position to swiftly increase its market share by drawing clients with substantial discounts and an extensive product selection.

    Challenges ahead

    Despite its ambitious plans, Temu’s journey in Nigeria is not without challenges. Currently, it does not offer direct shipping to the country, complicating logistics for potential customers. 

    Instead, Nigerians must rely on package forwarding services, which increase costs and delivery times. Moreover, trust remains critical; consumers often hesitate to engage with new platforms that lack a proven track record.

    Read also: Jumia reports $20m Q3 operating loss amid revenue decline

    The competitive landscape is further complicated by rising concerns from local businesses about foreign companies undermining their market share through aggressive pricing strategies. 

    As noted by industry analysts, “If successful, Temu could disrupt established players like Jumia and Konga”.

    These potential disruptions could increase competition, benefitting consumers by providing better prices and services.

    Temu’s entry into Nigeria signifies a pivotal moment for the country’s e-commerce sector. The market is projected to grow significantly, with estimates suggesting it could surpass USD 75 billion by 2025.

    As smartphone usage rises and digital payment systems become more common, the opportunity for e-commerce platforms like Temu grows significantly.

    Temu’s introduction in Nigeria offers exciting opportunities for consumers seeking affordable products, but its success will depend on overcoming logistical hurdles and developing consumer trust in a competitive market. Temu’s disruptive presence in Nigeria’s e-commerce ecosystem will force consumers and businesses to react in the coming months.

  • Jumia reports $20m Q3 operating loss amid revenue decline

    Jumia reports $20m Q3 operating loss amid revenue decline

    Jumia Technologies AG, the e-commerce giant, reported a $20.1 million operating loss in Q3 2024, a 10 percent increase compared to the $18.3 million loss in the same quarter last year.

    The 12-year-old company shared this in its financial report released on Thursday.

    The company reported revenues of $36.4 million, a 13 percent drop compared to last year. However, in constant currency terms, revenues increased by 9 percent, showing strength in key markets despite a large currency depreciation in Nigeria and Egypt.

    Jumia’s Gross Merchandise Value (GMV) for Q3 2024 was $162.9 million, down 1percent year-over-year but up 29 percent in constant currency. Despite revenue declines, the active customer base grew by 1 percent, and orders increased by 4 percent, indicating consistent usage despite external challenges.

    Read also: Jumia stock soars 17.72% in less than 24 hours

    Stronger liquidity position and strategic repositioning

    Jumia reported a stronger liquidity of $164.6 million, thanks to funds from its August 2024 At-the-Market (ATM) offering. This is an increase of $71.8 million compared to a $19 million drop in Q3 2023, giving the company more resources to grow while managing spending carefully.

    In response to the results, Jumia’s CEO, Francis Dufay, stated, “We are encouraged to see continued resilience in our usage and business fundamentals despite the significant first-quarter currency depreciation headwinds in Nigeria and Egypt that continue to impact reported GMV and topline revenue.”

    “We undertook several major operational steps in the quarter, including improvements to our logistics network and the consolidation of our warehouse footprint to enable greater efficiencies and increase supply capacity.”

    “While these changes negatively impacted operations and expenses in the third quarter, we believe that these efforts position us well to scale and drive profitable growth as we expand our footprint beyond the major cities (‘upcountry’).”

    Read also: Jumia exits South Africa, Tunisia to concentrate on Nigeria, other African nations

    Jumia repositions for growth, exits two markets

    As part of its strategic repositioning, Jumia halted operations in South Africa and Tunisia to focus on higher-growth markets, following a review aimed at improving logistics efficiency and consolidating warehousing.

    “While these updates will have a near-term impact on our operations and financial performance, we believe that our efforts position the business well to scale on our path to profitability,” said Dufay.

    Last month, the company announced its exit from South Africa and Tunisia to focus on markets with higher growth potential, such as Nigeria. It said this decision followed a review of operations in these countries, which represented a small portion of its business.

    In 2023 and the first half of 2024, South Africa and Tunisia accounted for just 3.5 percent and 2.7 percent of total orders, and 4.5 percent and 3 percent of gross merchandise value (GMV).

  • Jumia exits South Africa, Tunisia to concentrate on Nigeria, other African nations 

    Jumia exits South Africa, Tunisia to concentrate on Nigeria, other African nations 

    Africa-focused e-commerce company Jumia Technologies plans to close its operations in Tunisia and South Africa’s online fashion retailer Zando by the end of 2024.

    Jumia is taking drastic steps to slash operational costs in order to become profitable. These steps include pulling out of the regular grocery and food delivery industries, cutting back on delivery services unrelated to its main e-commerce company, and reducing its workforce.

    According to CEO Francis Dufay, the action is a part of a strategy refocus on markets with higher potential for profit, like Nigeria.

    Read also: Marketlyhub transforms career coaching for 3,000 migrants and minorities

    Reasons for exiting South Africa and Tunisia 

    Mr Dufay cited challenging macroeconomic conditions, a competitive environment, and constrained medium-term growth prospects in the two nations as the reason for Jumia’s exit.

     “The trajectory of the countries did not align with the strategy of the group,” Mr Dufay told Reuters. He maintained that the move will enable the business to focus its resources on the other nine African nations, including Nigeria, Egypt, Kenya, and Morocco, where growth prospects are more promising. 

    “We believe it’s the right decision,” Mr Dufay said.

    During the first half of the year, he pointed out, Zando and the business in Tunisia provided a mere 2.7 percent of total orders and 3 percent of Gross Merchandise Value between January and June 2024.

    Since its establishment in 2012, Zando.co.za has grown to become one of South Africa’s leading e-commerce sites for fashion.

    Jumia’s general merchandise activities in Tunisia have been active for over the last 10 years.

    Read also: Zoom unveils ‘digital twin’ AI avatars to attend meetings on behalf of users

    110 jobs to be lost from the Jumia’s closure in South Africa and Tunisia 

    Mr Dufay said that neither operation—which would perform clearance sales prior to its closure—has any intentions to be sold. Though some workers might be moved to one of the company’s other divisions, the shutdown will result in the loss of about 110 jobs.

    This choice was made soon after Takealot, the biggest online retailer in South Africa, disclosed that it was selling Superbalist, its fashion division, in the face of growing competition from massive fast-fashion e-commerce companies like Shein and Temu. 

    Mr Dufay agreed that South Africa’s highly competitive climate makes it harder to realise its growth potential.

     

  • Pernod Ricard buys 1.27 million Jumia shares, increasing its stake to 7.5%

    Pernod Ricard buys 1.27 million Jumia shares, increasing its stake to 7.5%

    The world’s second-largest wine and spirits company, Pernod Ricard, bought 1.27 million shares in Jumia’s recently revealed secondary sale. Pernod Ricard makes popular drinks like Jameson. A recent legal filing shows that the global spirits seller’s share in Jumia rose from 6.4% to 7.5%.

    It’s not clear how much the global spirits seller paid for the new shares, but an SEC report by Jumia shows that its stocks (JMIA) traded at $4.68 on August 6, the day that Pernod Ricard bought them. At that price, they would have paid $6 million.

    Read also: Jumia loss $20.2 million in revenue

    Dynamics of Pernod Ricard’s Investment in Jumia

    Pernod Ricard has long invested in Jumia and used to own 8.2% of the company. Between 2020 and 2021, the store issued more shares, reducing Ricard’s shareholding to 6.4%.

    Jumia did not immediately respond to requests for remarks. Although Pernod Ricard verified the transaction, the company did not disclose any other details.

    According to a data source, the spirits maker’s share buy reflects its support in the African e-commerce behemoth, whose share price fell after missing revenue projections in Q2 2024. Share dilution from secondary sales was another problem.

    Understanding Jumia’s Market Dynamics in 2024

    Jumia’s market value reached $1.3 billion in July 2024, when its share price increased 252%. Investors were hopeful because the company was using its cash more efficiently and had changed how it does business.

    Read also: Jumia stock soars 17.72% in less than 24 hours

    In February 2023, the store fired 900 workers and lowered executives’ pay. In December 2023, it shut down Crave Food, a food delivery service, because it was losing money.

    The company’s 2024 Q2 report shows that its efforts are paying off, as it saw its losses drop to $19 million, which is half of what they were in Q2 2023.

    Its financials for 2024 also show that even though it cut ad prices, the number of orders has increased to 4.8 million. Jumia says customer relationship management and SEO optimisation helped the platform’s users grow by 6%.

    The platform now has 2 million active users every three months, which is a valuable metric for Pernod Ricard, which sells its drinks on Jumia directly and through third-party sellers who use the platform across Africa.

  • Jumia loss $20.2 million in revenue

    Jumia loss $20.2 million in revenue

    Jumia, an African online retailer, reported an operational loss of $20.2 million in the second quarter of 2024 amid a 17% drop in sales.

    Nonetheless, the company’s Q2 loss indicates that it reduced its losses by 8% compared to the previous year when it reported an operational loss of $22.1 million.

    The group’s revenue during the second quarter of this year was $36.5 million, compared to $44 million at the same time last year.

    Throughout the examination period, Jumia’s gross merchandise value (GMV), or the total amount customers paid before deductions like fees, discounts, or returns, decreased by 5% year over year to $170.1 million.

    Read also: Jumia stock soars 17.72% in less than 24 hours

    Revenue loss due to currency devaluation

    The corporation attributed this to devaluations of the currencies in which it conducts business.

    Francis Dufay, the group CEO of Jumia, stated that the company’s plan to reduce losses and transition to profitability is progressing as expected when discussing the performance of the business.

    This quarter’s result bolsters Jumia’s conviction that its approach is working. The CEO stated that Jumia is well-positioned for development as it progresses to profitability, thanks to its distinctive asset base, strategy, and in-depth knowledge of the African e-commerce sector.

    Jumia’s reforms to reduce loss

    Dufay’s cost-cutting policy, which he has been implementing since becoming CEO, has eliminated about 900 jobs. In 2023, the firm closed Jumia Foods, citing Dufay’s report that this would help the business cut losses.

    “Jumia is still using its JForce network to support its focused and disciplined approach to marketing spend, which is aimed at more effective marketing channels like search engine optimisation (“SEO”), customer relationship management (“CRM”), and pertinent offline local channels.

    Dufay emphasised that a 262 basis point year-over-year improvement in repurchase rates in the first quarter of 2024 is proof that Jumia is recruiting a stickier and higher-quality client base due to these efforts.

    According to the financial results, jumiaPay transactions surpassed 1.9 million in the second quarter, up 31% year over year.

    According to the firm, the primary drivers of adopting cashback marketing and incentives in the second quarter of 2024, along with increasing JumiaPay penetration on delivery. ◦

    The document also revealed that efforts are being made to improve the user experience, and it stated that JumiaPay is being positioned as a powerful facilitator of the company’s e-commerce platform by continuing to roll out JumiaPay on delivery to increase cashless orders.

    Read also: Jumia’s market cap exceeds $1 billion as Wall Street regains credibility

    Jumia witnessed growth amid an economic slowdown

    According to Dufay, despite the challenging economic situations in Nigeria and Ghana, two of Jumia’s main markets, the firm witnessed growth in those regions when it reported its Q1 2024 financial results.

    He claims the company’s accomplishments are even more noteworthy given Africa’s challenging macro environment.

    Significant currency devaluations in some of its main markets have created a challenging operating environment, affecting purchasing power and supply availability.

    However, according to Dufay, Jumia’s capacity to maintain adequate inventory and provide a wide range of products at affordable costs keeps users interested in its platform.

  • Jumia stock soars 17.72% in less than 24 hours

    Jumia stock soars 17.72% in less than 24 hours

    Leading pan-African e-commerce platform Jumia Technologies AG has recently seen a notable rise in stock price. On July 22, 2024, Jumia’s stock price rose 17.72%, ending at $14.68. This increase reflects rising investor confidence and emphasises the company’s tremendous success and potential in the e-commerce and technology domains.

    Jumia’s strong performance and strategic initiatives help explain the significant increase in stock price. Jumia’s stock price has sharply risen over the past year, which helps explain a 241.8% total return. Multiple elements can help explain this extraordinary expansion: more active users on its platform, better logistics and payment systems, and more market reach over multiple African countries.

    Read also: Jumia’s market cap exceeds $1 billion as Wall Street regains credibility

    Jumia’s revenue sources and corporate strategy

    Jumia’s company model centres on a complete e-commerce platform tying consumers to sellers. Sales of items, commissions from outside vendors, fulfilment services, value-added services, and marketing and promotion all help the business create income from several angles. While Jumia’s payment system helps ensure seamless transactions, its logistics network is vital to guarantee the effective delivery of goods.

    Jumia’s Economic Effects on Africa

    Jumia’s expansion is not only a business success narrative but also significantly influencing the African economy. Jumia is encouraging entrepreneurship and generating employment throughout the continent by giving small and medium-sized businesses (SMEs) a stage to reach a larger audience. The company’s vast influence on local economies is demonstrated by its presence in several African areas, including West, North, East, and South Africa.

    Read also: Online store, Anata, to foster good ties with the community

    Additionally, Jumia’s payment and logistics systems improve the overall infrastructure and efficiency of e-commerce in Africa. This enhancement in logistics and payment systems drives economic development and enables trade across the continent. Jumia is very important in integrating African marketplaces and advancing economic development by closing the distance between buyers and sellers.

    Jumia is positioned to profit from Africa’s expanding e-commerce market going forward. The company’s strategic projects include improving its logistical capacity, widening its range of products, and further expanding the project. Furthermore, Jumia’s emphasis on innovation and customer happiness will probably help it maintain its present success and improve its market position.

    Jumia Technologies AG’s recent stock performance emphasises its great potential and favourable influence on the African economy. As it continues to grow and innovate, the company is poised to become ever more important in promoting economic development and changing the e-commerce scene in Africa.

  • Jumia’s market cap exceeds $1 billion as Wall Street regains credibility

    Jumia’s market cap exceeds $1 billion as Wall Street regains credibility

    The e-commerce company Jumia has experienced a 55% increase in share price in the last five days, indicating an increasing level of investor trust in the business. With its share price closing at $12.08 on Friday, Jumia’s market capitalization increased to $1.32 billion from $8.46 on July 8.

    The Pan-African retailer, which has had mixed results as a publicly traded business since listing on the New York Stock Exchange in April 2019, has seen a notable turnaround in its financial situation with the surge.

    While its board and management team scramble to turn things around, Jumia has lost more than 70% of its market value since its share price shot to a record $62.4 in February 2021 during the wild days of the meme stock rally.

    Read also: Online store, Anata, to foster good ties with the community

    Jumia’s Resolution: Dufay’s Leadership is transforming the company

    In late 2022, the board dismissed Jeremy Hodara and Sacha Poignonnec, Jumia’s longstanding co-CEOs, due to a series of subpar performances and their incapacity to reduce expenses. The company was upgraded to be led by Francis Dufay, a veteran management consultant who was the CEO of Jumia Ivory Coast.

    Jumia has made drastic restructuring to its business over the last 18 months under Dufay’s leadership. The company has laid off 43% of its employees, scaled back its presence in underperforming markets, and shuttered its food delivery business. The new boss has also shrunk Jumia’s management team based in the United Arab Emirates and forced several of them to return to work from its offices on the continent.

    The effects of these adjustments are beginning to show. The corporation, which has never made a profit, cut its operational losses by 71% by the end of Q1 2024. Furthermore, despite sharp currency devaluations and macroeconomic challenges in its main markets, particularly Nigeria, which accounts for almost a third of its yearly sales, its income has increased by 18.5%.

    In the meantime, when compared to the first three months of last year, its compensation and administrative costs have decreased by 37%. Several Wall Street analysts have recommended Jumia shares to its clients after taking note.

    Read also: Jumia Nigeria offers discounts on its anniversary, partners with phone manufacturers

    Jumia’s Strategic Step to Balance Growth and Competition

    As Jumia repositions itself for growth, especially in North Africa, the company’s share price has increased by 252.3% since the beginning of the year. Jumia’s own inventory also contributes less to direct sales; in the first quarter, third-party merchants accounted for more than 52% of all sales on the platform.

    However, Jumia will face fresh competition as it restructures its business from social selling platforms like Instagram and TikTok, which are also emphasising e-commerce features.

    One of the largest retailers in the world, Amazon is also growing its presence in Jumia’s important areas, such as Egypt. Simultaneously, Prosus-supported Takealot seeks to strengthen its position in South Africa, a significant market where Jumia is still attempting to overtake the established players.

    Jumia’s Dufay said during an interview that he wants to stabilise the business before chasing new growth across key markets.

  • Jumia’s stock skyrockets 150% year-to-date following strong Q1 results

    Jumia’s stock skyrockets 150% year-to-date following strong Q1 results

    Jumia, the African e-commerce giant, saw its stock price reach $8.67 on Monday, June 10. The surge continues an unexpected rally sparked by favourable reactions to its Q1 2024 financial results. 

    This is the highest the stock has traded in 2024, a notable increase from its $3.36 starting price at the year’s outset. While it hasn’t yet reached a unicorn valuation, its market capitalisation now stands at $872 million, a significant improvement from the beginning of the year.

    In the first quarter of 2024, Jumia reduced its losses by 70%, cutting advertising and sales costs down while increasing revenue by 18.5%. Historically, the company has struggled to manage costs despite frequent assertions about the necessity of profitability.

    Read also: Jumia Nigeria opens new warehouse, 600 more Jobs

    The recent financial results were met with positive investor sentiment, especially considering the challenges of rising inflation and currency devaluation in some of Jumia’s largest markets.

    Jumia’s Strategic Leadership and Operational Changes

    Since his appointment in 2023, CEO Francis Dufay has substantially impacted shareholders. He has implemented critical changes to Jumia’s business model, acknowledging the unsustainability of previous economic strategies. Dufay has discontinued Jumia Food, a loss-making segment, moved executives from the UAE to Jumia’s active markets, and made strategic decisions to return the company to a growth trajectory.

    Jumia’s renewed growth strategy includes launching a 30,000 sqm integrated warehouse in Lagos, designed to improve logistics and reduce delivery times. These initiatives are part of a broader effort to streamline operations and enhance customer satisfaction.

    Competitive Landscape and Future Outlook

    As Jumia continues to focus on growth and profitability, it remains mindful of the competitive pressures within the market. Amazon’s recent entry into South Africa indicates potential future expansions into other African markets, posing a formidable challenge to Jumia’s regional dominance.

    Jumia’s initial public offering in 2019 saw it listed on the New York Stock Exchange (NYSE) at $14.50 per share. Despite initial excitement, the company’s share price has struggled over the years, and profitability has yet to be achieved. However, recent positive financial performance under Dufay’s leadership offers hope for a turnaround.

    Read also: Jumia Nigeria to expand, consolidate-warehouses into one depot

    Investor Confidence and Market Position

    The recent rise in Jumia’s stock price reflects growing investor confidence in the company’s turnaround strategy. In an often unforgiving market, Jumia is determined to survive and thrive. The upcoming quarters will be crucial in determining whether CEO Francis Dufay can maintain this momentum and achieve lasting profitability for the e-commerce giant.

    With strategic changes and a focus on cost efficiency, Jumia is positioned to navigate the challenges ahead and capitalise on opportunities in Africa’s burgeoning e-commerce market. The company’s resilience and adaptability will be critical factors in its ongoing journey towards financial stability and market leadership.

  • Jumia Nigeria opens new warehouse, 600 more Jobs

    Jumia Nigeria opens new warehouse, 600 more Jobs

    Jumia, a prominent e-commerce platform in Nigeria, officially inaugurated its new integrated warehouse and logistics network facility in Lagos.

    Sunil Natraj, CEO of Jumia Nigeria, thanked the Nigerian people—especially their partners, suppliers, and advertisers—during his welcome address. Nigeria was hailed as Jumia’s “home” and “main bedroom” as he emphasised the country’s potential.

    Read also: Jumia Nigeria to expand, consolidate-warehouses into one depot

    Why Jumia’s launch is impressive

    According to Natraj, Jumia invests heavily in its supply chain to make it more agile, quick, and proactive. Thanks to the new warehouse in Isolo, Lagos, which spans over 30,000 square metres and has 17,000 square metres of covered storage, Jumia will be able to expand its operations and provide every Nigerian with a broader selection of affordable products.

    Mrs Folashade Ambrose-Medebem, the Commissioner for Commerce, Cooperatives, Trade and Investment, commended Jumia’s journey and impact on Nigeria’s e-commerce industry on behalf of Governor Babajide Olusola Sanwo-Olu of Lagos State. She reaffirmed Lagos’ commitment to supporting businesses and growth.

    According to her, this is a daring economic move towards the goal of faster, more reliable, and cheaper delivery of goods, which is essential for the expanding needs of the e-commerce industry. Initiatives like these, which boost the economy and create jobs for our people, have their proud supporters. Our local workforce will be even more robust thanks to the warehouse’s ability to generate many jobs and opportunities for skill development.

    How Jumia remains applicable to Nigerian

    During the ribbon-cutting ceremony, Natraj reaffirmed Jumia’s commitment to providing Nigerians with authentic, reasonably priced goods without hidden fees. He reassured them that Jumia’s supplier screening process is thorough.

    According to Natraj, competition is good for Jumia because it increases the company’s credibility and gives customers more options to compare and choose from. Jumia is well-prepared to handle the demands of the booming e-commerce sector in Nigeria thanks to its investments in the supply chain and expansion plans.

    The new facility will improve Jumia’s supply chain capabilities, allowing the company to serve more customers across Nigeria faster and scale operations up quickly. First-mile transportation between different sorting centres and warehouses will no longer be necessary, dramatically reducing carbon emissions.

    Read also: E-commerce Copia to shut down due to unprofitability

    According to Sunil Raj, CEO of Jumia Nigeria, the company has revolutionised online shopping in Nigeria by bringing together customers and brands. People in outlying places who didn’t have many options when shopping online now have more options.

    Jumia will be able to fulfil its mission of being the go-to online shopping destination for Nigerians thanks to the investments made in its supply chain through the new warehouse.

    Customers can rest assured that the products sold on Jumia are of high quality and originality because the platform upholds good standards and projects an increase in job opportunities between 400 and 600.