Hisense presented its latest advancements in AI-enabled technologies at CES 2025, showcasing new products designed to redefine home entertainment and smart living. The company unveiled a range of displays, appliances, and integrated AI systems under its “AI Your Life” theme, offering practical solutions for modern lifestyles.
The ongoing CES 2025 is one of the leading global tech events that brings together global innovators to showcase breakthrough technologies. The 5-day event in Las Vegas began on Tuesday, January 7 and will end Saturday, January 11 2025.
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Advancing home entertainment with TriChroma and MicroLED displays
A highlight of Hisense’s display lineup was the 116-inch TriChroma LED TV. Equipped with the Hi-View AI Engine X, the TV enhances picture quality through precise adjustments to brightness, color, and contrast, delivering an immersive viewing experience.
Hisense also revealed its 136-inch MicroLED Display, designed for consumers seeking ultra-large, high-definition screens. This display uses over 24 million self-emissive LEDs for exceptional clarity and visual precision, setting a new benchmark for accessible large-format TVs.
Expanding its cinematic displays, the PX3-PRO Laser Cinema and C2 Ultra 4K Laser Mini Projector deliver unparalleled quality for both movie enthusiasts and gamers. Supported by Dolby Vision and IMAX Enhanced technology, these products combine sharp visuals with TÜV Rheinland-certified eye safety standards.
Hisense continues to cater to a variety of entertainment needs with its U7 and U8 TV series. Both are powered by the Hi-View Engine Pro, which enhances color and resolution through real-time analysis, offering superior viewing experiences for dynamic, fast-paced content.
Smart home systems powered by AI
In addition to its entertainment innovations, Hisense showcased a lineup of home appliances integrated with its ConnectLife platform. The Washer-Dryer 7S series introduces smart controls via the ConnectLife app, enabling users to remotely monitor and operate the appliance. This blend of convenience and efficiency reflects Hisense’s focus on simplifying everyday tasks.
The BCD-780W Refrigerator exemplifies innovation in kitchen management, featuring AI tools for inventory tracking, expiration reminders, and customised recipe suggestions. These capabilities make managing household needs intuitive and streamlined.
The Uni Series Air Conditioner, another standout, combines intelligent climate control with user-focused design. By automatically adjusting temperature, humidity, and airflow, the unit ensures optimal comfort for any environment.
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AI partnerships driving innovation
Through a strategic partnership with Microsoft, Hisense leverages the Azure OpenAI Service to enhance its products’ functionality. This collaboration powers tools like the Dish Designer AI recipe assistant and advanced search capabilities within the VIDAA OS TV system, integrating cutting-edge technology into daily life.
Hisense’s CES 2025 lineup underscores its commitment to creating products that align with real-world needs. By focusing on practical functionality and user convenience, the company continues to simplify home management and elevate entertainment experiences.
About Hisense
Operating in over 160 countries, Hisense is a global leader in electronics and appliances. Ranked No. 2 globally for TV shipments, the company is recognised for its dedication to high-quality, user-focused products.
