Chari, a startup company based in Morocco that specialises in the digital distribution of fast-moving consumer goods (FMCGs), has recently created a new chain of B2B stores in order to cater to the requirements of local grocery stores. Ismael and Sophia Belkhayat, a husband-and-wife duo, established Chari in 2020 with the goal of enabling traditional … Continue reading Moroccan FMCG distribution startup Chari launches new chain of B2B stores