UWA, a Nigerian-owned Pan-African social app, announced its first awardee on the 8th of January 2024. The awardee, who goes by the name Karen Levi on the platform, earned $150 for accumulated engagement points of 20,000.
Uwa Social Official account announced the award in a post saying: “Let’s congratulate Karen Levi, the very first UWA citizen to hit 20.000 points! She will be awarded with 150$, based on UWA awarding system. Want to be second? Comment, engage, post, invite. Help UWA grow to No.1 social movement for Africa! And be awarded!”
Levi, who joined the platform about 8 months ago, also made a post to confirm the recipient of the award.
“Hello Everyone. Using this opportunity to say a big Thank You to UWA for my point reward. I just want to let you guys know that I JUST GOT PAID. My advice to you all is DON’T ONLY POST, try to interact with others by Commenting Liking & Sharing their post. It helps you build your POINTS but the best VALUES received from gaining KNOWLEDGE from others is that it increases your VERSATILITY,” she said in the post.
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More details about UWA
A modified version of the email sent by UWA to TechPression reads:
“UWA, conceived by Fred Uduma, a Nigerian residing in Slovenia – EU, was designed with Africa as its focal point. Uduma envisioned a social media platform that restores the “social aspect” to people. Upon downloading the app, its focus on Africans becomes evident, as indicated by the use of emojis.”
“However, UWA transcends the conventional definition of a social media platform, a movement with a profound purpose. Serving as a space where individuals can express themselves, unite under a common voice, and celebrate life and identity, UWA stands out with its commitment to zero filters and the absence of Western or Eastern media influence.”
“In essence, UWA aims to return the term “social” in social media to the people, steering away from corporate manipulation that alters users’ experiences to garner likes. Positioned as a pioneering reset for social media, UWA represents a unique and much-needed departure from existing platforms.”
A testimony from a UWA user, John Joseph Adoli, expressed the essence: “Africans are tired of living a borrowed life.”
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How Africans struggle to earn online
Be it TikTok, X (formerly Twitter), YouTube, or Facebook, Africans struggle to earn money from using social media. Among the previously mentioned platforms, those which allow Africans to earn have certain limitations.
Africans can earn gifts from TikTok Live streams but are not eligible for creator funds and can not own a store. Although YouTube pays Africans, the CPM is low when the viewer is from Africa; you earn higher when your viewers are from America or Europe.
African countries were among the last countries to be eligible for payment on X, and Facebook gives no form of remuneration to Africans. Most African influencers have to get a page manager from an eligible country to manage their page.
With the existence of an African-focused social platform like UWA, Africans can seize the opportunity to create an account and get paid for their engagements without any limitations.
On account of their award system, Gasper Bizjak, CTO for UWA, continued in the mail: “UWA not only fosters user engagement but also rewards it. Users have a chance to receive merch, data, or cash, contingent on their activities and participation on the platform. Noteworthy prizes, such as an iPhone 14 and PlayStation 5, have been awarded, as documented in our stories.”
Although African-focused, UWA is open to everyone across the globe.
