Global technology giant Meta has released its 2022 Africa Year in Review, highlighting some of the company’s investments and initiatives in Sub-Saharan Africa. These projects span innovation, support of SMBs and creators, as well as its work connecting communities.
The leading InfoTech company released the report today, Thursday, December 22, with the title “2022 Key Milestones in Africa.”
Meta’s Country Director SSA, Meta, explained that “Meta remains invested in Africa and the various communities we support here in the region.” Our work continues to be rooted in giving people the power to build community while bringing the world closer together—whether as SMBs, creators, or tech innovators. “We believe Africa and the immense talent this region holds will continue to play a key role in Meta’s journey.”
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Highlights Of Meta’s “2022 Key Milestones In Africa”
Facebook Reels: Facebook launched Facebook Reels in 20 Sub-Saharan African nations to assist creators in making money from their work, connecting with, and locating new audiences in News Feed and Groups.
Facebook Protect: A program to strengthen protections for journalists, activists, and human rights defenders throughout the world was launched in Mauritius and South Africa.
In Ghana and Nigeria, a campaign called #StaySafeOnInstagram was unveiled with the goal of empowering users to take precautions against phishing and account hijacking.
Economic Impact Trainings: Meta’s Economic and Social Impact Programs, including Meta Boost, She Means Business, and the Meta Nonprofit Training Program, has trained over 107,000 SMBs and nonprofits throughout Sub-Saharan Africa.
The first-ever worldwide brand collaboration for WhatsApp Giannis Antetokounmpo, an NBA All-Star who was born in Nigeria, launched this campaign, which included the short documentary “Naija Odyssey” on his Nigerian heritage.
Future Africa: Telling Stories, Building Worlds, a project made in partnership with Africa No Filter, just announced the six finalists of its #ReelAdventures program, which aims to get more African stories to use virtual reality. To promote adventure-focused organizations in Kenya that utilize reels to express themselves and share their travel experiences, the hashtag #ReelAdventures was created.
#NoFalseNewsZone – A campaign and comic books were published in Ghana and Francophone Africa with the goal of educating people about the dangers of believing everything they read and see online.
“Made in Africa, Loved by the World” is an international campaign for 2022 focusing on eight great African creators and innovators and showing how Africa’s cultural influence on the rest of the world is growing. Introduced Africa’s first Instagram #AfricaMade Reels challenge.
“No Language Left Behind” is the slogan for Meta’s single AI model that can translate over 200 languages, including 56 African languages.
Through “Creators of Tomorrow,” Meta showed off and gave awards to up-and-coming artists from all over the world, especially in Africa, who are starting a new creative content movement online.
The company announced the 2Africa Deployment Genoa Landing, which is the landing of the 2Africa undersea cable system in Genoa, Italy, with the help of eight local and international partners. At more than 45,000 kilometers, it is the longest underwater cable system ever created and connects three continents: Africa, Europe, and Asia.
Nigeria worked with the National Agency for the Prohibition of Trafficking in Persons (NAPTIP) to create AMBER Alerts, a program that sends AMBER Alerts to Facebook and Instagram users in the area to help find children who have been taken.
“My Digital World” was introduced in Cameroon. NFT Digital Collectibles went beyond Sub-Saharan Africa on Instagram and started a program to teach people how to use social media safely and in a responsible way. Meta also announced an AR/VR Africa Metathon, which will take place all over Africa with the help of Imisi 3D and Black Rhino VR. The goal is to get African XR talent to come up with creative solutions. facilitated the sharing of creators’ digital artifacts on Instagram and showed them how to use their fans to make money from their work.
Meta also announced an AR/VR Africa Metathon, which will take place all over Africa with the help of Imisi 3D and Black Rhino VR. The goal is to get African XR talent to come up with creative solutions. “Flex Naija,” which was Meta’s first campaign in Africa, encouraged Nigerian inventors to be some of the first people to flex in the metaverse. Digital literacy trainings: In over 9 countries, Meta’s flagship digital literacy program, “My Digital World,” has taught over 80,000 youth, teachers, and members of the general public how to use digital platforms safely and responsibly.
Digital Literacy Trainings: In over 9 countries, Meta’s flagship digital literacy program, “My Digital World,” has taught over 80,000 youth, teachers, and members of the general public how to use digital platforms safely and responsibly.
The review was displayed through an infographic and a short video. The report also showed that Meta is committed to and will continue to invest in Africa.
