Mumerz, Egypt’s first eCommerce platform for mothers recently announced that it secured $1.2 million in a pre-seed investment round led by Disruptech Ventures.
It is Egypt’s largest multilingual community and e-commerce platform, serving every parent and child’s needs from conception up to the age of twelve.
Mumerz aims to address the information, advisory, and product demands that parents and children face. The platform features a blog with articles on a wide range of topics connected to pregnancy, childbirth, and Mum and childcare, as well as integration with Egypt’s largest parent and child eCommerce platform.
About Mumerz
The company is co-founded by Amir Shenouda and Nadia Gamal El-Din, the founder of Rahet Bally in 2022. Amir brings 22 years of experience in the mother-and-child products and eCommerce industries to the table. He’s worked at Hamley’s, Toys R Us, Cartoon Network, Mumzworld, Souq, and Amazon, among other places. Nadia brings a wealth of experience in the Mums Support Community to the founding team. Nadia launched the well-known Rahet Bally in 2015, which provides financial, physical, intellectual, and social support to over 1.9 million active Egyptian mothers. Nadia uses her skills and experience as a cofounder when it comes to Egyptian Mums’ struggles and needs.
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Mumerz is the only company of its sort to promise exponential development in the femtech industry. The online platform provides a wealth of information, advice, and products. Diapers, baby gear, toys, apparel, skin treatments, and vitamins are among the things available on the parent and child eCommerce platform, which also offers complimentary gift wrapping, personalized cards, and a gift registry. Mumerz also provides value-added material for moms on its blog and Mums Mag, which is handled by Rahet Bally and includes direct links to products on the eCommerce platform.
Supporting Moms to Care for Their Children
Due to the huge motherhood gap in Egypt’s online market and the time consumed by general merchandisers to deliver, customers at Mumerz are promised next-day delivery. With competitive market prices, moms enjoy a seamless experience where an advisory team helps them choose the perfect products for their children.
“Mumerz acts as a natural continuation to Rahet Bally’s motherhood support services and allows us to serve millions of our moms who already trust us, daily consume our content, use our discount services & come to our fitness facilities. Mumerz also capitalizes on Rahet Bally’s massive insights on exactly what moms need as well as a seasoned advisory team that recommend what’s the best product fit for each mom’s needs based on Rahet Bally’s reviews across all product categories.” Nadia Gamal El-Din, Founder at Mumerz and Rahet Bally.
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“We believe that the mother, baby, and child online vertical is underserved in Egypt. The key to that is in delivering an optimal customer experience with a wide range of mother-baby and child products at affordable prices,” says Amir Shenouda.
In regards to the funding, Mohamed Okasha, the Managing Partner at Disruptech expressed — “We are excited to lead the investment round for Mumerz. We believe that the website will grow into one of Egypt’s leading ‘femtech’ platforms, offering unique products and services to Egypt’s community of mothers. We will be working closely with Mumerz to expand its offering to customized financial services, helping to support increased opportunities for financial inclusion of women in Egypt.”
