TechPression

Category: Live streaming

  • YouTube Takes on TikTok: Give Creators 45% Revenue

    YouTube Takes on TikTok: Give Creators 45% Revenue

     

    YouTube, in its effort to counter TikTok’s unequalled growth, has announced new initiatives for YouTube Shorts to compete in the short-form video arena. The platform rolled out new revenue-sharing tools for content creators on its YouTube Shorts video products.

    Hitherto, TikTok has been dominant in this area as it has appealed to the younger creator generation with its simplicity and money-making opportunities, and with this, it has been so successful that other platforms have copied its features; YouTube has added a watermark to short videos.

    Until TikTok’s surge, YouTube had been the most sustainable source of income for content creators, who received a share of the revenue from the ads that appeared with their videos. Thousands have made YouTube their full-time job with the partner program unveiled a decade ago. The platform has now decided to return to primacy.

    According to the YouTube announcement, shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership.

    Read also: Tiktok, Instagram and YouTube will oppose cross-platform video sharing

    This is a significant update for creators who earn income on YouTube. Unlike long-form videos, which allow creators to profit from ad revenue, shorts have no direct path to monetization. YouTube has a “Shorts” “fund” that awards money to creators for popular videos. However, that’s not the same as a residual income stream.

    “​​It’s a really big moment for creators,” said Amjad Hanif, YouTube’s vice president of product management. “When we launched the partner program 15 years ago, it was the first of its kind and kicked off the creator economy. This brings all the goodness and benefits creators have felt from revenue sharing and brings it over to short form as well.”

    YouTube Programs and Eligibility 

    YouTube announced that, as of early 2023, YouTube Shorts creators would be able to apply to its YouTube Partner Program (YPP) provided they meet a threshold of 1,000 subscribers and 10 million short views over the previous 90 days. The YouTube Partner Program was started in 2007 and gave creators access to YouTube’s tools and ways to make money. It also allows revenue sharing from ads being served on your content.

    The creators will also be able to take 45% of the revenue generated from ads that run between short videos.

    “This seems like a giant attempt to grab frustrated TikTokers,” said Serena Kerrigan, a TikTok star with over half a million followers.

    YouTube’s new revenue-sharing program could make TikTok less important to young people who make videos online, which has been the case so far.

    According to the statement of Amjad Hanif, Vice President of Creator Products, on YouTube’s official blog post, “In Shorts, ads run between videos in the Shorts Feed.” So, every month, revenue from these ads will be added together and used to reward short-shorts creators and help cover the cost of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total short views. The revenue share remains the same, whether they use music or not.

    Those creators who do not meet the required threshold to join the YouTube Partner Program will still make money through early access to fan funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships, which allow fans to pay creators for certain features.

    “This new lower tier will allow creators to join much earlier in their journey as a creator and earn directly from our fan fencing products,” Hanif said.

    YouTube Benefits VS TikTok’s 

    Adding revenue sharing to short-form videos is a significant change in the ecosystem of creators. No other platform offers revenue sharing. For instance, TikTok, for instance, pays creators out of a fixed pool of money called its “creator fund.” However, the more creators who join the fund, the more ways the money is split.

    In order to give Creators more Benefits, YouTube said it is also “launching Super Thanks for Shorts in beta to thousands of creators, with a complete rollout expected next year.” Viewers can show appreciation for their favourite shorts, and creators can interact with their fans through purchased, highlighted Super Thanks comments. And we’re 2020, and the popularity of short-form video has exploded on YouTube, with over 30B daily views and 1.5B monthly logged-in users.

    In 2021, YouTube launched a $100 million fund to reward YouTube Shorts creators for their most viewed and engaging content throughout 2021 and 2022. TikTok launched a $200 million creator fund in 2020, while Snap Inc. launched a new fund late last year for top performers of its video product.

  • LG could be developing a 6G network

    LG could be developing a 6G network

     

    For many customers, 5G is still a long way off, but some companies have already started researching and building the next generation of wireless networks, 6G. It would appear that LG is now in the lead in this competition.

    The company recently said that it had successfully tested the wireless transmission and reception of 6G terahertz (THz) data from 155 to 175 GHz over a distance of 320 meters.

     

    LG first test

    On September 7, the South Korean business conducted the test at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany. LG says that the base stations for urban macro cells have a reference cell coverage of about 250 meters outside. So, this is a very important step toward making 6G THz commercially available indoors and outdoors in cities. Urban macro cell base station coverage is approximately 250 metres.

    The 6G technology has a restricted range because it operates on ultra-wideband frequencies. Additionally, the transmission and reception of data using this technology can result in a loss of power. To solve these problems, LG, Fraunhofer HHI, and the Fraunhofer Institute for Applied Solid State Physics (IAF) worked together to create a power amplifier that can improve transmission strength and a receiver low-noise amplifier that can improve the quality of incoming signals. LG created these amplifiers.

    In the most recent demonstration, LG and Fraunhofer HHI & IAF used a multi-channel amplifier with an output of more than 20 dBm. This is an improvement of more than 5 dBm over the previous solution. This makes it good for making ICs (integrated circuits) in the future and makes it easier to move from research and development to make it available to the public. The receiver also had a low-noise amplifier during the reception, significantly reducing the noise.

    Read also: Content Creators Can Now Earn with Tiktok Pulse

    LG’s most recent module design uses these new technologies. This makes it suitable for making ICs (integrated circuits) in the future and makes it easier to move from research and development to making it available to the public.

    Dr Kim Byoung-hoon, LG Electronics’ chief technology officer and executive vice president, stated that the company is one step closer to achieving 6G speeds of 1 terabit (TB) per second in both indoor and outdoor urban areas as a result of the success of their most recent demonstration.

    “LG will continue to work with research institutes and industry leaders to strengthen its position as a leader in 6G technology.” We think 6G will be a big part of businesses’ future growth and bring about exciting new user experiences. We’d rather be at the forefront of its development than anywhere else.

     

    The results will be shared with the public soon

    The company has said that at the upcoming 6G Grand Summit, which will take place on September 23 at the LG Science Park in Seoul, it will share the full results of its most recent 6G communications test and give an overview of how the technology has changed up to this point. The company also said that it would give an overview of how the technology has changed up to this point.

    Together with the Korea Advanced Institute of Science and Technology (KAIST) and the Korea Research Institute of Standards and Science (KRISS), the event will take place.

    It is clear that this technology will take a long time to develop. In fact, it will be a few years before we even start talking about the 6G standards, and most of us probably won’t be able to use it until at least 2030. The data transfer speeds of 6G wireless networks will be far better than those of 5G wireless networks, and they will also have lower latency and improved reliability.

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    About LG

    LG Electronics, Inc. is a multinational electronics corporation founded in South Korea and has its headquarters in the Yeouido-dong neighbourhood of Seoul. The chemical and battery sectors of LG Corporation are known as LG Chem. LG Electronics is a subsidiary of LG Corporation, the fourth largest corporation in South Korea. LG Electronics is frequently regarded as the crown jewel of LG Corporation.

    It contains four business units: home entertainment, mobile communications, home appliances and air solutions, and automotive components. LG Electronics bought Zenith in 1995 and owns most of LG Display, which will be the largest display company in the world by revenue in 2020. Aside from that, LG Electronics is the second largest TV maker in the world, right behind Samsung Electronics. The corporation runs 128 different locations all around the world and employs 83,000 people in total.

  • Tiktok, Instagram and YouTube will oppose cross-platform video sharing

    Tiktok, Instagram and YouTube will oppose cross-platform video sharing

    As the Chinese-owned video sharing app, TikTok, begins to gain popularity as the most used app for short videos, Instagram, the Meta-owned platform, and YouTube, which Google owns, have added new features to discourage users of their own short-video apps from sharing content between platforms.

     Cross-sharing is the most significant challenge faced by users of short video platforms since it is common for users to submit videos from one platform to another. For example, many people upload videos from TikTok to Instagram Reels or YouTube Shorts, and vice versa.

    YouTube Introduced Watermark 

    A few days ago, Sarah, the Community Manager for YouTube, said that the site, which Google owns, is getting ready to implement watermarks on downloaded videos.

    When a viewer downloads a short from any publisher’s channel, there will be a small thumbnail with the publisher’s account name and the YouTube Shorts logo. This will assist viewers to identify both the platform and the true publisher.

    YouTube asserted that “If you’re a creator who downloads your shorts from YouTube Studio to share across other platforms, you’ll now find a watermark added to your downloaded content.”

    YouTube has also started testing these features for certain restricted standards, but they haven’t said what these standards would look like yet.

    “We’ve added a watermark to the shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts,” the company added.

    YouTube has said they plan to release it somewhere in the next month for mobile devices and in a few weeks for desktop computers.

    Content Creators Can Now Earn with Tiktok Pulse

    What Is Instagram Doing?

    The Meta-owned platform, Instagram, is also working on something new, even though it already has a watermarking mechanism for downloading the reels. 

    And in addition to that, the company that owns Instagram, Meta, is working on something new, although it already has a watermarking mechanism for downloading the reels.

    However, there are a lot of creators who download their reels before uploading them online, which allows them to get around the video’s watermark. However, the firm has developed a method to stop this practice.

    Users can’t download reels with audio that has not been broadcast yet. This seems the best way to deal with the problem since it makes it harder to put the videos on another platform.

    The Verge reports that “It means if you want to export the footage from Reels to use in another app (like TikTok), you have to actually post the reel first to save the sound.”

    Read: Tik Tok Sets To Launch Music Streaming Service

    Observations on Tiktok

    Also, we all know that TikTok is now the most popular site for short videos, and that it has used watermarks since the beginning to stop users from sharing their content on other sites.

    When YouTube Shorts and Instagram Reels first came out, many people just put TikTok videos on them. But these platforms have now made it clear that copying and pasting the content is not allowed. With the help of TikTok’s watermark, YouTube Shorts and Instagram Reels have started recognizing copied content and secretly reducing the reach of the videos in question.

  • A three-month free trial is now available on Spotify

    A three-month free trial is now available on Spotify

    Spotify, a digital music, podcast, and video streaming service that provides users with access to millions of songs and other content made by creators worldwide, has extended the free trial period for its premium service to three months.

    Spotify made the announcement in a blog post on Monday. It said that eligible free users and people signing up for Spotify for the first time can now get a free three-month trial of its Premium plan. “Spotify Premium is giving free and first-time users three months of the Individual Premium plan for free.” It implies that users can now enjoy Spotify Premium for those periods before beginning their premium membership.

    Spotify Premium Service

    Spotify is the most downloaded music app, and its premium subscription makes it even better by getting rid of ads and letting users save songs to listen to when they don’t have access to the internet. 

    Those who are using Spotify for the first time and those who are using Spotify without paying can receive three months of Spotify Premium for as little as $0. Up until September 11, 2022. Also, they are hoping to win back former premium subscribers and bring in new ones with the help of an extended free trial. Those who cancel their Spotify Premium subscription before July 15, 2022, will be eligible to purchase a three-month subscription for the low price of $9.99, which is around $3.33 per month. (or an equal price in your local market).

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    What to Know About Spotify Premium

    Users can terminate their three-month trial at any time. If they do not, it will automatically convert to a standard Spotify Premium account that costs £9.99 per month.

    However, the promotion is only valid for the Individual and Student plans, so users interested in subscribing to the Duo or Family plans—which provide a discount when multiple Premium accounts are purchased together—can not take advantage of the new offer.

    Suppose you’re undecided about upgrading to Spotify’s subscription plan. In that case, you might find it helpful to know that doing so eliminates the regular unpleasant commercials on the free version of the service. Additionally, suppose you have a premium subscription. In that case, you will be able to download music to listen to offline, you will have access to the platform’s entire catalogue of artists and albums, and you will be able to skip tracks as frequently as you like.

    On Spotify’s New Reaction Feature 

    A screenshot posted by a Reddit user shows that the company is working on new features to let users record their reactions while listening to a playlist.

    In a similar way, Techviral said that the company first tested the same features with users in New Zealand. The new one for the playlist is also being tested in Vietnam.

    Also, users can change their recorded voice, background music, and clip before posting it, and it’s unclear who can listen to these reactions. Aside from that, to record these reactions, users need to have obeyed some guidelines, such as “no hate speech.”

    Read Also: Microsoft Unveils Outlook Lite For Andriod

    Spotify Premium Availability

    In all 135 countries and regions across the world where Spotify is made available, the discounted price for returning subscribers and the free trial of three months of Spotify Premium are both available. With the subscription, you can listen to over 4 million podcasts and 80 million songs without ads. Customers who pay for a premium subscription can use some extra features, such as better integration with the Apple Watch, offline playback, and the ability to skip songs as often as they want.

     Read Also: Tik Tok Sets To Launch Music Streaming Service

    Observations

    Even while the economy is showing signs of decline, Spotify’s customer base is still growing, which led to the launch of the music platform’s premium offering. The company has reported that more than 180 million people signed up for premium services in 2022 alone.

    Users in every part of the world are looking for ways to save money wherever possible. Because of this, there will likely be a rise in entertainment platforms offering extended free trials and discounts like the one offered here to attract new members and persuade current members to keep paying.