TechPression

Category: Entertainment

  • Jeff Bezos sells billions of pounds worth of Amazon stock

    Jeff Bezos sells billions of pounds worth of Amazon stock

    Jeff Bezos, the founder and former CEO of Amazon, has recently made headlines with his substantial sale of Amazon stock, amounting to billions of pounds. 

    This move has sparked curiosity and speculation about its implications for Bezos, Amazon, and the broader market. Understanding the context, motivations, and potential outcomes of such a significant divestment is crucial in analyzing its impact.

    The Sale: A Strategic Move

    Bezos’ decision to sell billions of pounds worth of Amazon stock is not merely a random act but rather a strategic move influenced by various factors. One key factor is diversification. Despite being a highly successful company, Amazon’s stock represents a significant portion of Bezos’ wealth. By divesting a portion of his holdings, Bezos reduces his exposure to the volatility of Amazon’s stock price, thus diversifying his investment portfolio. This move aligns with prudent financial planning, as it mitigates risk and provides Bezos with liquidity to explore other investment opportunities.

    Read  also: Amazon faces lawsuit over alleged deceptive practices 

    Moreover, Bezos’ sale of Amazon stock could be driven by personal reasons. As the founder of the company, Bezos has devoted decades of his life to building Amazon into the e-commerce behemoth it is today. However, maintaining a large stake in the company may tie Bezos to its fortunes more closely than he desires. Selling a portion of his holdings allows Bezos to unlock value and potentially pursue other interests or philanthropic endeavours without being overly tied to Amazon’s performance.

    Additionally, Bezos’ decision may also be influenced by market conditions and his outlook on Amazon’s future prospects. While Amazon continues to dominate various sectors and show strong growth potential, Bezos, like any savvy investor, may recognize the importance of capitalizing on favourable market conditions. By selling stock at a high valuation, Bezos maximizes the return on his investment and capitalizes on the market’s optimism surrounding Amazon.

    Implications for Amazon and the Market

    The sale of billions of pounds worth of Amazon stock by Bezos undoubtedly has implications for both the company and the broader market. From a corporate governance perspective, Bezos’ divestment raises questions about his ongoing involvement in Amazon’s strategic direction. As Bezos transitions into a less operational role and focuses on other ventures, such as his space exploration company, Blue Origin, investors may scrutinize how this leadership change could impact Amazon’s long-term trajectory.

    Furthermore, Bezos’ sale may signal to other investors and stakeholders that he believes Amazon’s stock is currently overvalued or that he has concerns about its future growth potential. While Bezos remains optimistic about Amazon’s prospects overall, his decision to sell a substantial portion of his holdings could lead to increased scrutiny from investors and analysts, potentially affecting market sentiment towards the company.

    However, it’s essential to note that Bezos’ sale of Amazon stock does not necessarily reflect poorly on the company’s fundamentals. Amazon continues to innovate and expand into new markets, driven by its relentless focus on customer satisfaction and technological innovation. Bezos’ divestment may simply be a strategic reallocation of assets rather than a lack of confidence in Amazon’s business model or growth prospects.

    Jeff Bezos’ sale of billions of pounds worth of Amazon stock represents a strategic move driven by a combination of factors, including diversification, personal considerations, and market conditions. While the sale has implications for Amazon and the broader market, it’s essential to interpret it within the context of Bezos’ long-term vision for both himself and the company he founded. As Bezos continues to navigate his role at Amazon and explore new opportunities, his actions will undoubtedly shape the trajectory of one of the world’s most influential companies.

  • A closer Look at Lenovo’s transparent display Laptop

    A closer Look at Lenovo’s transparent display Laptop

    At the Mobile World Congress, Lenovo revealed an intriguing ThinkBook Transparent Display Laptop concept.

    This cutting-edge gadget has a 17.3-inch transparent MicroLED display. When the display is off, people may see through it thanks to its up to 55% transparency. When illuminated, it reaches a peak brightness of 1000 nits and becomes entirely opaque, but it also creates opportunities for novel user experiences. 

    Beyond the Wow Amount: Possible Uses and Functionalities of Lenovo

    There’s more to this translucent display than meets the eye. Lenovo anticipates possibilities for artists working with digital media who can see beyond their screen while sketching. 

    Paired with AI object identification, it could be possible to superimpose digital data or images—akin to augmented reality experiences—on top of tangible objects. 

    Read also: TechMarkit launches Innovative laptop library programme

    The idea also incorporates a novel touch keyboard that may be used as a drawing pad. When a pen gets close, the keyboard projection vanishes, making it easy to transition between typing and sketching operations. 

    A Look Into the Future, But Not Quite Ready for Prime Time: The ThinkBook Transparent Display Laptop is a concept that will never be made commercially available but shows potential. Within the next five years, Lenovo hopes to incorporate these technologies onto actual laptops to improve user experience and cooperation. 

    Nevertheless, there are issues with the existing prototype. There are issues with the 720p resolution and the touch keyboard’s lack of haptic feedback. Lenovo is hard at work coming up with solutions, such as using AI to increase typing accuracy according to user preferences. 

    Beyond Lenovo: Examining the Wider Field: It’s important to remember that other companies are also investigating transparent displays. Their commitment to this technology is further demonstrated by their “Lenovo Crystal” concept, which is akin to the ThinkBook but has an OLED display. 

    Acer Launches Nitro 16 Gaming Laptop

    Obstacles and the Path Ahead

    Fully transparent displays have practical challenges despite their apparent advantages. Solving battery constraints, privacy problems, and visibility in bright situations is necessary. Furthermore, there are concerns regarding the extensive use of these displays in consumer electronics due to their price and longevity. 

    In the future, shop displays, augmented reality, and specialised workspaces may all find uses for transparent display technologies. However, before they are widely used as a feature in consumer products, significant breakthroughs are required to overcome the present obstacles. 

  • Showmax dominates African streaming market

    Showmax dominates African streaming market

    In recent years, the streaming industry has witnessed remarkable growth globally, and Africa is no exception.

    Among the various players vying for dominance in this market, Showmax has emerged as a clear frontrunner, capturing a significant share of the African streaming landscape. With a commanding 39% market share, Showmax has solidified its position as the leading streaming service provider on the continent.

    Rapid Expansion and Market Penetration

    Showmax’s journey to dominance in the African streaming market has been characterized by rapid expansion and strategic market penetration. Leveraging its parent company, Multichoice Group’s extensive infrastructure and established presence across the continent, Showmax quickly gained traction in key African markets. By offering a diverse range of content tailored to local tastes and preferences, Showmax successfully appealed to a wide audience, fueling its meteoric rise to the top.

    Read also: Showmax moves to protect users against cyber attacks

    Investment in Local Content and Partnerships

    A crucial factor contributing to Showmax’s success in Africa is its unwavering commitment to investing in local content and forging strategic partnerships. Recognizing the importance of catering to diverse cultural backgrounds and linguistic preferences, Showmax has made significant investments in producing and acquiring original African content. From blockbuster movies to critically acclaimed series and documentaries, Showmax’s extensive library boasts an impressive array of locally relevant content that resonates with audiences across the continent.

    Moreover, Showmax has forged strategic partnerships with leading African content creators, production houses, and broadcasters, further enhancing its content offering and solidifying its position as the go-to destination for premium entertainment in Africa. By collaborating with local talent and industry stakeholders, Showmax has not only enriched its content library but also fostered a thriving ecosystem that supports and promotes African creativity on a global scale.

    Innovative Technology and User Experience

    In addition to its rich content portfolio and strategic partnerships, Showmax has distinguished itself through its innovative technology and user-centric approach. With an intuitive user interface, seamless streaming experience, and robust recommendation algorithms, Showmax has succeeded in providing viewers with personalized content discovery and a hassle-free viewing experience. Whether accessing the platform via desktop, mobile devices, or smart TVs, users can enjoy high-quality streaming content anytime, anywhere, making Showmax the preferred choice for millions of subscribers across Africa.

    Showmax Pro Subscribers Switch to DStv

    Furthermore, Showmax has embraced emerging technologies such as artificial intelligence and machine learning to enhance its platform’s capabilities and continuously improve user engagement. By analyzing user behaviour and preferences, Showmax can tailor its recommendations and content suggestions, ensuring that subscribers discover new and relevant content that aligns with their interests.

    With a commanding 39% market share and a comprehensive content library that caters to diverse audiences, Showmax has firmly established itself as the leading streaming service provider in Africa. Through strategic investments in local content, strategic partnerships, and innovative technology, Showmax continues to redefine the streaming landscape, setting new standards for excellence and driving the digital entertainment revolution across the continent. As Africa’s appetite for premium streaming content continues to grow, Showmax remains poised to lead the charge, delivering unparalleled entertainment experiences to audiences across the region and beyond.

  • Backbone One offers superb mobile gaming experience

    Backbone One offers superb mobile gaming experience

    The Backbone One Mobile Gaming Controller aims to elevate your mobile gaming experience by offering a console-like feel on your smartphone. But does it live up to the hype? Let’s delve into its features, strengths, and potential drawbacks to help you decide if it’s a suitable controller.

    The Positives

    The Backbone One Mobile Gaming Controller aims to revolutionise your mobile gaming experience by offering a familiar console-like feel on your smartphone. But does it deliver on this ambitious promise? Let’s take a closer look at its key features and weigh its strengths and weaknesses to help you decide if it’s the suitable controller for your mobile gaming journey.

    A Controller for almost all, unlike some controllers that limit compatibility, the Backbone One boasts impressive universality. It works seamlessly with Android and iPhone devices (excluding some iPhone 15 models with the new USB-C port). This broader compatibility makes it a compelling choice for a more comprehensive range of mobile gamers seeking a console-like experience.

    Read also: Galaxy Backbone Provides Technology Services for Nigeria’s Digital Infrastructure 

    The Backbone One doesn’t just offer compatibility – it prioritises Familiar comfort and console-quality control. The controller features a familiar layout with high-quality buttons, clickable joysticks, and a D-pad. This design choice mirrors the layout of traditional console controllers, providing a comfortable and intuitive experience for gamers accustomed to console gaming.

    One of the fundamental worries for mobile gamers is input lag, the delay between your actions and the game’s response. The Backbone One tackles this issue head-on by providing a lag-free gaming and uninterrupted fun experience. Its low-latency connection ensures minimal lag, allowing your in-game actions to be reflected swiftly and precisely, which is crucial for maintaining an edge in fast-paced games.

    Also, running out of battery mid-game can be a major buzzkill. Thankfully, the Backbone One features pass-through charging. Thanks to this feature, you may charge your phone while playing, eliminating the worry of your device losing power during an intense gaming session.

    The Backbone One experience extends beyond the physical controller. It’s more than just the Basics. The accompanying Backbone App provides access to various features, including game discovery, community forums, and even controller customisation options. This app integration adds another layer of value to the Backbone One experience, offering a more comprehensive and connected gaming ecosystem.

    However, before diving into mobile console-style gaming with the Backbone One, it’s also essential to consider its potential drawbacks.

    The Setbacks

    While the features discussed paint a compelling picture, the Backbone One has.

    Firstly, the controller comes at a premium price compared to some primary mobile controllers, which can be a significant deterrent for casual gamers or those on a tight budget. 

    Additionally, while comfortable, the Backbone One adds significant bulk to your phone, which can be an issue for portability, making it less convenient to carry around in your pocket than sleeker controller options.

    Furthermore, not all mobile games offer native controller support. One might need to rely on third-party mapping apps to use the controller with certain games, which can be less intuitive and reliable than native support. 

    Finally, features like button mapping and game discovery require the Backbone app. While the app offers additional functionalities, its dependence might appeal to only some, especially those who prefer a more straightforward controller experience.

    Overall

    The Backbone One offers a compelling option for mobile gamers seeking a console-like experience. Its comfortable design, low-latency connection, and universal compatibility make it a strong contender. However, the premium price tag, bulkier design, and dependence on the app might deter some users.

    Who Should Embrace the Backbone One?

    The Backbone One isn’t a one-size-fits-all solution but caters to specific gaming preferences and habits. Here’s who might find the Backbone One a valuable addition to their mobile gaming experience:

    Serious Mobile Gamers

    If mobile gaming is your primary platform, and you dedicate significant time and effort to honing your skills, the Backbone One could be a game-changer. Its console-like design offers a familiar and comfortable layout, allowing you to translate your existing skills and muscle memory seamlessly.

    Moreover, the low-latency connection ensures precise and responsive controls, which are crucial for competitive gameplay and mastering challenging titles.

    Console Gamers Venturing into Mobile

    The Backbone One can bridge the gap between familiar territory and new experiences for console gamers considering the mobile gaming world. The controller’s layout mirrors traditional console controllers, making the transition smoother. This familiarity can alleviate any initial learning curve and allow you to quickly adapt your gaming skills to the mobile platform. The Backbone One effectively translates the comfort and control of console gaming to the mobile realm, making the transition less daunting and more enjoyable.

    However, it’s important to remember that there might be better fits for everyone than the Backbone One. Consider your individual needs, priorities, and budget before making a decision.

    Is Sony PlayStation 5 Still the Best Game Console? 

    Who Might Want to Look Elsewhere?

    While the Backbone One boasts impressive features, everyone has better choices. Here are some gamers who might want to consider alternative options:

    As casual mobile gamers, you most likely only play mobile games occasionally and find the touchscreen controls sufficient for your needs; investing in the Backbone One might be an unnecessary expense. The controller’s premium price tag could be a significant barrier for casual gamers who don’t require the advanced features and console-like experience it offers. A more basic and affordable mobile controller might be a more practical and budget-friendly option for occasional use.

    The Backbone One’s price point is undeniably higher than some primary mobile controllers in the market; hence, this can be a dealbreaker for gamers on a tight budget who prioritise affordability. Consider your budget constraints carefully before making a decision. Exploring other controller options that offer similar functionalities at a lower price point might be a more sensible choice if cost is a significant concern.

    Ultimately, whether the Backbone One is the suitable controller depends on your needs, gaming habits, and budget. 

    Weighing the pros and cons, considering the points mentioned above, and comparing features and prices with other options will enable you to make an informed choice that best suits your budget and preferred gaming style.

  • TikTok launches ‘Add to Music app’ in 160+ countries

    TikTok launches ‘Add to Music app’ in 160+ countries

    With the announcement on February 22, 2024, TikTok is expanding its “Add to Music app” feature to 163 more countries. This feature allows users to easily add the song playing in a clip to services like Apple Music and Spotify.

    TikTok is always making new music trends that people listen to on streaming services, and it’s well-known as a great spot to find new and old music. With the new Add to Music App feature, users can quickly and easily save songs they love on TikTok to their favourite music streaming service so they can listen to them whenever they want.

    In November, TikTok debuted the feature in the United States and the United Kingdom. Canada, Japan, Germany, France, Spain, Saudi Arabia, Malaysia, United Arab Emirates, Argentina, South Africa, Vietnam, and the Philippines were among the 19 additional countries that the company made available a month later. Depending on the user’s location, the feature allows them to add the song to Spotify, Apple Music, or Amazon Music.

    Here is a list of some of the new regions: Albania, Antigua and Barbuda, Austria, Bangladesh, Belgium, Cameroon, Denmark, Egypt, Ghana, Guyana, Israel, Kenya, Lebanon, Maldives, Morocco, New Zealand, Norway, Pakistan, Palestine, Qatar, Sri Lanka, Switzerland, Taiwan, Tunisia, Ukraine, Uruguay, Zimbabwe, and some others.

    Read also: TikTok Introduces text-based content

    How to use the feature

    Below the clip description and next to the track name, users can see an “Add Music” button. On the first use, they can choose their preferred music service by tapping the button. Simply go to the “Music” menu in the settings menu and choose a different default service.

    By default, when users don’t specify a playlist, TikTok songs are added to a list similar to Spotify’s “Liked Songs” feature. The fact that a great deal of music discovery occurs on social media has been recognised by Spotify. In order to facilitate the addition of songs to Spotify, it has not only partnered with TikTok but also integrated with BeReal, Instagram, Snapchat, and Twitter (now X).

    Previous launch by TikTok

    “TikTok Music” was the name of TikTok’s new paid music streaming service that debuted in July 2023 in three countries: Australia, Mexico, and Singapore. Nearly two weeks have passed since TikTok’s music streaming service debuted in Indonesia and Brazil, and now the company is expanding.

    Users can listen, download, and share music through the streaming service by syncing it with their current TikTok accounts. Major record labels’ catalogues are available through the service. These labels include Sony Music, Warner Music Group, and Universal Music Group.

    Today marks the beginning of the TikTok Music closed beta test, which the company says it is extending an invitation to users in Singapore, Australia, and Mexico. The TikTok Music app, available on the App Store and Google Play, as well as online at music.tiktok.com, is required for participation. A complimentary three-month trial will be provided to everyone who takes part in the closed beta.

    How Spotify, Apple Music work in Nigeria

    There was no information regarding when TikTok intends to launch the streaming service in the US shared by the company at that time. For a service known as “TikTok Music,” parent company ByteDance applied for a trademark with the United States Patent and Trademark Office more than a year ago.

    The streaming service has a lot of cool features: you can listen to full versions of popular TikTok songs, get suggestions based on your taste, see lyrics as you go, make playlists with friends, import your music library, and search for lyrics. Download songs to listen to later without an internet connection with TikTok Music, which has a Shazam-like feature. Additionally, TikTok mentions that users can connect with other music lovers and express themselves through comments, so the service does have social features.

  • Unplug your reality with Oculus Quest 2

    Unplug your reality with Oculus Quest 2

    The Oculus Quest 2, released in late 2020, revolutionized VR accessibility with its standalone design and affordable price tag. But with newer headsets on the horizon, does it still hold up in 2024? Let’s dive into its strengths, weaknesses, and whether it’s the right VR headset for you.

    Oculus Quest 2 strengths

    Are you craving the thrill of VR but without the hassle of expensive setups and tangled wires? The Oculus Quest 2 might be your answer. This standalone headset opens the doors to immersive experiences, all without needing a hefty gaming PC. Imagine slashing through futuristic beats in Beat Saber, battling zombies in Resident Evil 4 VR, or exploring breathtaking virtual landscapes – all from the comfort of your living room (or even your backyard!).

    And the best part? The Quest 2 won’t break the bank. Starting at a budget-friendly $299, it’s one of the most affordable VR headsets on the market, leaping into virtual worlds more accessible than ever. But affordability doesn’t compromise on quality. 

    Read also: Meta updates Facebook business page

    Compared to its predecessor, the Quest 2 boasts a faster processor for smoother gameplay, a stunning, high-resolution display for vibrant visuals, and even improved controllers for enhanced comfort and intuitiveness. Setting it up is a breeze, too, making it perfect for VR newbies who want to jump right in without technical headaches.

    So, whether you’re a fitness enthusiast seeking interactive workouts, a casual gamer ready to explore new worlds, or simply curious about the potential of VR, the Oculus Quest 2 offers an untethered gateway to countless possibilities. Just slip on the headset, grab the controllers, and prepare to have your reality redefined.

    Weaknesses

    While the Quest 2 boasts impressive features, it has limitations. The graphics, while improved, still can’t compete with high-end PC VR headsets. If you’re a hardcore gamer prioritizing cutting-edge visuals, you might find the experience needing improvement. 

    Additionally, battery life is a potential hurdle. Expect around 2-3 hours of playtime, which can feel short for extended adventures. Comfort is another consideration, especially for those with glasses. The headset can feel heavy and bulky after prolonged use, leading to fatigue and neck strain.

    Beyond physical limitations, there are also privacy concerns. Linking a Facebook account is mandatory for using the Quest 2, which might be a dealbreaker for privacy-conscious users. Finally, the hand-tracking capabilities are still under development compared to PC VR’s tracked controllers. While convenient for basic gestures, complex interactions might feel less intuitive and immersive.

    It’s essential to be aware of these limitations before making a decision. If you’re a casual user who prioritizes affordability and accessibility, the Quest 2 remains a compelling option. However, exploring alternative headsets might be more suitable for those seeking top-of-the-line graphics, extended playtime, complete privacy, or advanced hand tracking.

    Who Should Embrace the Quest 2?

    Unveiling a new world of possibilities, the Oculus Quest 2 isn’t just a VR headset – it’s a portal to immersive experiences designed for everyone. Here’s why it might be your perfect VR match:

    If you’re curious about VR but hesitant to dive into expensive, complex setups, the Quest 2 is your friendly guide. Its user-friendly interface and standalone design make it incredibly easy to set up and use, even for complete VR newbies. Imagine exploring breathtaking virtual landscapes, battling fantastical creatures, or working out in futuristic gyms without a powerful PC or intricate configurations. 

    Additionally, the low cost makes it a cost-effective entry point that allows you to experiment with VR without going over budget. 

    You may crave occasional VR adventures but don’t require the most cutting-edge graphics. The Quest 2 strikes the perfect balance. Its diverse library offers a treasure trove of games, experiences, and apps to keep you entertained, from heart-pounding rhythm games to mind-bending puzzles. 

    And while the graphics might not match high-end PC VR, they’re still impressive enough to transport you to different worlds and create lasting memories. So, whether you want to casually explore virtual landscapes, test your skills in quick VR bursts, or unwind with immersive entertainment, the Quest 2 is your ideal companion.

    Fitness fanatics looking to elevate their workout routine can use Quest 2 to transform their fitness journey into an interactive adventure. With built-in motion sensors, you can track your progress in various VR fitness experiences, from boxing and dancing to futuristic obstacle courses. Imagine battling robots in a virtual dojo, scaling mountains in a breathtaking VR environment, or participating in group fitness classes without leaving your living room. The Quest 2 adds a layer of fun and motivation to your workout routine, making exercise an exciting journey rather than a chore.

    Unlike tethered headsets, its standalone design allows you to enjoy VR experiences anywhere, anytime. Travel-loving techies craving VR on the go will find the Quest 2 portable as a portal to virtual adventures. Imagine exploring virtual museums while on vacation, unwinding with a VR game during a layover, or even experiencing historical landmarks in stunning detail on a business trip. The Quest 2’s portability opens up a world of possibilities, letting you take your VR adventures wherever life takes you.

    Fans of extreme gaming who might look elsewhere

    While the Quest 2 boasts affordability and accessibility, it’s not for everyone. If you’re a hardcore gamer who demands cutting-edge visuals and performance, you might find that Quest 2 needs improvement. 

    The graphics, while improved, still can’t compete with high-end PC VR headsets that leverage potent graphics cards and processors. The experience might feel less immersive and visually stunning than what PC VR offers. 

    Additionally, the Quest 2’s standalone nature has limitations in processing power, potentially impacting complex games and demanding experiences.

    Another factor to consider is privacy. Linking a Facebook account is mandatory for using the Quest 2, which might be a significant concern for users who prioritize privacy. If connecting your VR experience to a social media platform raises red flags, exploring alternative headsets with different account requirements might be necessary.

    The new drive in technology, VR or AR

    Finally, heavy VR users who crave extended sessions might find the Quest 2’s limitations frustrating. The 2-3 hours battery life can feel restrictive for marathon VR adventures, requiring frequent charging breaks. Also, the headset’s weight and bulk can lead to discomfort, especially for prolonged use. If you envision yourself spending hours immersed in VR worlds, exploring headsets 

    The ideal VR headset depends on your individual needs and priorities. Consider your budget, desired level of immersion, comfort preferences, and privacy concerns before deciding. The Quest 2 is an excellent gateway for many, but alternative options might offer a more suitable VR experience for specific user groups.

    Overall

    The Oculus Quest 2 remains a compelling VR option 2024, especially for newcomers and casual users. Its standalone design, affordability, and a diverse library make it a gateway to the exciting world of VR. However, other headsets might be worth considering if you prioritize cutting-edge graphics, longer play times, or complete privacy.

  • 5 YouTube Alternatives in 2024

    5 YouTube Alternatives in 2024

    There are a number of reasons why people might look for YouTube alternatives. People may look for alternatives to the platform if they are worried about their data privacy and invasive ads. People prefer a wider variety of content and less algorithmic manipulation of their viewing habits. The policies of YouTube may limit some creators or lead them to look for other platforms with more generous revenue-sharing schemes.

    Platforms that provide content not found on mainstream sites or align more closely with users’ values may attract users for cultural or political reasons. Another case could be, being banned from the platform or the partnership program.

    Aside from TikTok, Facebook streaming, and IGTV, this article looks at five (5) other alternatives to YouTube.

    Read also: YouTube launches content creator app ‘YouTube Create’

    Vimeo

    It should come as no surprise that Vimeo is the preferred platform for creative individuals, given that real filmmakers established it. Vimeo is used by photographers, video content creators, musicians, and advertising agencies, among many others.

    With its superior video quality (4K Ultra HD, to be exact) and user-friendly interface, it easily outshines YouTube. Vimeo is ad-free and has a built-in community where users can share videos, comment, and follow channels. Without a doubt, it’s one of the best places to upload videos.

    The benefits include ad-free viewing options, a professional user base, and high-quality content. The downsides include a need for more variety compared to YouTube, the need to pay for premium features, and constrained capabilities for social media.

    Dailymotion

    As one of YouTube’s main rivals, Dailymotion draws 112 million unique visitors per month. Some think it’s the closest thing to YouTube, while others refer to it as “the darker and poorer” sibling. The design, user experience, search functionality, and content categories are all identical to YouTube.

    The high quality of the videos is the main reason users choose Dailymotion. While YouTube typically compresses videos, Dailymotion lets users upload up to 4GB in size with 1080p resolution. The major drawback is that videos on Dailymotion can only be 20 minutes long.

    A lot of content variety, an interface that’s easy to use, and it’s similar to YouTube are all positives. Downsides: ads can be annoying, content needs to be more organised, and there aren’t many ways to watch live.

    Twitch

    As a substitute for YouTube, Twitch has many benefits. The main emphasis is on live streaming, which creates a more interactive experience by allowing content creators and viewers to engage in real time. Although it is most commonly used for gaming content, this format also applies to other types of streaming media, such as music, art, and lifestyle. Unlike YouTube, Twitch gives content creators various ways to make money, such as subscriptions, donations, and ads. In addition, the chat rooms and emotes that are part of Twitch’s community features help foster a close-knit environment for creators and viewers.

    Having said that, Twitch is not without its flaws. The platform may restrict access to previously recorded videos due to its focus on live streaming. For those who’d rather work with scripts or edits, this could be a setback. Because the platform depends on user engagement and discoverability algorithms, smaller creators might find it difficult to gain traction. This problem should disappear if you can put in the effort to get momentum.

    PeerTube

    PeerTube is a video-sharing platform created by the French nonprofit organisation Framasoft. It is open-source and independent. It comprises multiple servers managed by diverse groups of individuals and is not controlled by a single large corporation.

    Due to its decentralised nature, PeerTube hosts a wide variety of content, from instructional videos to humorous clips. To spare you the annoyance of intrusive targeted ads, it does not employ hidden algorithms or monitor your web browsing habits.

    Benefits include being less commercialised than YouTube, being community-driven, having diverse content, being decentralised, and focusing on freedom. Downsides: fewer users and difficulties in discovering content. The downsides can be overcome if the platform gains popularity.

    YouTube Premium, YouTube Music Premium Reach 110 Countries

    DTube

    DTube touts itself as a decentralised YouTube alternative that uses P2P networks and blockchain technology. There are a number of benefits to this method. One benefit of decentralisation is the increased likelihood of less censorship and more free speech because no one entity has sway over the content.

    DTube asserts that it provides better revenue-sharing models for creators by cutting out middlemen and paying creators in cryptocurrency directly. Creators who are unhappy with YouTube’s ad-based revenue system or are looking for other ways to make money may find this appealing.

    By storing content on decentralised networks instead of centralised servers, DTube reduces the risk of data breaches or unauthorised access, emphasising data privacy. DTube combats copyright infringement and revenue attribution problems that afflict centralised platforms by utilising blockchain technology, which offers transparency in content ownership and monetisation.

    Disadvantages of DTube exist as well. Due to its niche nature, the platform may have a different level of popularity than YouTube, which could reduce the exposure and influence of user-generated content. Compared to centralised platforms, decentralised storage may cause slower loading times and less reliable access to content, but it does offer privacy and security benefits. For producers and audiences who aren’t familiar with blockchain technology or are wary of cryptocurrency’s legitimacy and volatility, the use of cryptocurrency as payment might be a turnoff.

    YouTube might be the leading video content platform, but it is not perfect. If you ever need an alternative, you have the above options to try out, weighing the pros and cons.

  • Instagram launches marketplace in 8 new countries

    Instagram launches marketplace in 8 new countries

    Instagram announced that it is extending its marketplace tool to eight more countries on February 22, 2024, allowing brands to connect with creators for paid partnerships or ads.

     Canadian, Australian, New Zealand, British, Japanese, Indian, and Brazilian markets will be among the new ones granted access to this marketplace.

    In 2022, the platform was initially tested by the company in the United States. The company boasted that “thousands” of creators and brands have been onboarded since then. Earlier this year, the social media giant extended an invitation to agencies to utilise its platform, which included API capabilities for creator outreach and structuring briefs.

    Read also: Instagram Introduces Parental Control Features

    Meta expanded by saying that it will extend an invitation to Chinese export brands to collaborate with international creators in addition to making the platform accessible to brands in these eight nations.

    The business has announced that it will be inviting brands and creators to the marketplace in eight new regions over the next few weeks. Advertisers can enhance organic content as ads by approaching creators for paid partnerships or even partnership ads.

    How it works

    As soon as they sign up for the platform through the Instagram app’s professional dashboard, creators can showcase their content and add brands and interests that they think would be a good fit.

    Meta uses its machine learning algorithm to pair brands with creators that are a good fit for their marketing campaigns in the marketplace. In addition to automated creator and audience category filters, businesses can also use ad experience filters to narrow their search results.

    “Partnership messages” is a new Instagram folder where creators can view all the requests and conversations with brands that started in the marketplace. In addition, the app provides access to the marketing campaign’s details.

    Instagram’s competitors provide creator marketplace features as well, including Snap, YouTube, and TikTok. In addition, there are new businesses out there that are attempting to address the issue of how to link brands with creators. Brands are finding licensable content more easily with the help of Accel-backed Catch+Relase.

    Agentio is a platform that helps YouTubers sell ad slots in their videos. They have raised $4.25 million in seed investment funding from Craft Ventures and AlleyCorp. Marc Benioff, a16z/TxO, Kevin Mayer (former CEO of TikTok), and RGA Ventures are investors in Breaker, which links artists and record labels with influencers for promotional campaigns.

    Instagram Develops Nudity Protection Feature

    The importance of a marketplace feature

    A social app’s user engagement, retention, and income can all be improved by adding a marketplace feature. First, it builds a trustworthy community by integrating social features with in-app purchasing, selling, and trading of goods and services.

    This enhances the app’s practicality and usefulness in users’ everyday lives, going beyond just communication. In addition, as users peruse listings, communicate with vendors, and make purchases, the marketplace feature lengthens their dwell time and increases the frequency of their visits. Moreover, it offers sellers the chance to earn money through transaction fees, ads, or premium features.

    Marketplaces allow small businesses and entrepreneurs to connect with a larger audience, which in turn boosts economic activity. Incorporating a marketplace feature into the social app improves the user experience, boosts platform growth, and generates additional revenue.

  • Spotify follows Meta, YouTube and others by offering AUX to artists

    Spotify follows Meta, YouTube and others by offering AUX to artists

    Spotify has launched a new in-house “music advisory agency” for brands called AUX. Though it isn’t strictly a marketplace for creators, the program’s goal is similar: to help brands and up-and-coming artists work together on beneficial campaigns.

    The company has joined the ranks of social media platforms like Facebook, Instagram, Snapchat, and YouTube in launching a programme to link content creators with brands.

    Read also: Spotify launches high-fidelity audio Supremum

    The opportunities AUX offers

    Music is special because it can make people feel things and connect with them on a deep level. Using the power and significance of music culture makes perfect sense in a world where conventional advertising methods are having a harder and harder time standing out.

    Music may be the most pervasive cultural element because it permeates practically every facet of human existence. In its simplest form, a unique music strategy establishes an honest connection that differentiates a brand from its rivals.

    With genuine local authenticity in more than 180 markets, Spotify is a cultural centre with global impact. In order to keep up with the ever-changing trends, the streaming platform can rely on its extensive network, a wealth of knowledge, and years of experience. 

    Brand partners can now take advantage of Spotify’s expertise in the industry, extensive global reach, innovative spirit, and data-driven accuracy through AUX to develop genuine and comprehensive marketing campaigns. In the end, it all comes down to connection. Using the data from Spotify’s connected platform, AUX will link brands with artists and their fandoms.

    With AUX, creatives can make a living doing what they love. The mission of Spotify is to promote artists and facilitate meaningful partners; the platform aspires to actively contribute to the success and sustainability of these artists’ careers. By providing artists with a space to express themselves creatively, financial backing, and strategic alliances that extend beyond conventional industry channels, Spotify AUX will increase the breadth of opportunities accessible to them.

    The take-off of AUX

    Coca-Cola, the first client, has partnered with Peggy Gou, a Berlin-based DJ, producer, singer, and songwriter. A branded playlist, on-platform promotional support, live concerts, events, and social media content are all part of the artist and brand’s long-term partnership.

    Spotify is now more aggressive in connecting brands with creators and providing its music expertise to those brands. This shift positions Spotify as more of a social network where creators negotiate brand deals to support themselves. Notably, the launch comes after Spotify’s updated payment model, which was unveiled late last year and promised to generate an extra $1 billion for artists.

    Opponents of the model argued that it did nothing to help up-and-coming artists and would actually reduce funding for artists who were already receiving less in order to increase it for those who were already receiving more.

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    Artists who aren’t included in Spotify’s new streaming royalties model now have an opportunity to recoup some of their losses through brand partnerships. Spotify promotes AUX as a way for artists to “live off their art,” but musicians and artists would prefer to earn more money from streams instead of relying on brand deals that social media influencers and creators negotiate.

    New and emerging artists are finding it harder to be discovered, build an audience, and get paid due to the overabundance of music offered by today’s streaming services. With 120,000+ tracks uploaded to services daily, this problem is becoming even more severe. Even though Spotify has more than 100 million tracks available right now, the proliferation of AI-generated music could be a major problem in the future.

    The new royalties model on Spotify, which sets a minimum threshold for song streams, makes an already difficult situation even worse, and artists may have to look into brand deals to increase their income.

  • EU fines Apple Music $538 million

    EU fines Apple Music $538 million

    Apple Music, a global streaming service, is allegedly facing a $538 million fine from the EU,  though it follows Brussels rules.

    It was accused of unfair business tactics, especially with its App Store policy on music streaming services, which led to the fine. People have been complaining about this situation for a long time.

    Apple Music’s main competitor, Spotify, made the first protest, focusing on the lack of third-party payment options on iOS.

    Read also: TikTok takes on Spotify, Apple Music, expands into music streaming

    Numerous firms complained about Apple’s lack of payment options, which Spotify remedied in 2019.

    The EU focuses on how Apple’s App Store policy has affected the music streaming sector, mainly due to limited alternatives.

    According to reports, Apple prevents music streaming businesses from offering third-party payment options outside the App Store to maintain its 30% commissions.

    Tech companies and regulators continue to disagree on fair competition.

    Apple’s beginnings

    The potential threats to Apple’s operations, especially the App Store, became apparent as the European Union started considering introducing the Digital Markets Act (DMA), or “the DMA.”

    Initially just an idea, it has now become law, which will significantly affect Apple’s business operations in the area.

    To keep its operations running smoothly, the company has to make sure that all of its different goods and services are in line with the DMA’s rules. This means navigating the complicated world of regulatory compliance.

    How Spotify, Apple Music work in Nigeria

    The implications for Apple

    As a gatekeeper, Apple has made considerable technological changes to comply with the legislation and avoid fines.

    New features include iPhone-only sideloading, Safari updates, third-party payment channels, NFC enhancements, and more.

    The gatekeeper list excludes iMessage, which is notable. Apple faces a hefty EU fine for its App Store regulations in the music streaming business despite its initial DMA modifications raising concerns. Apple may risk a significant penalty for accepting third-party payments.