Beyond Limits is set to host the third edition of Digital Innovation and Creative Excellence (DICE) 3.0, an exclusive networking event aimed at fostering connections between Africa’s business and technology sectors. The event, themed “Scaling Right: From Market Entry to Market Leadership,” is scheduled for April 3, 2025, in Lagos and will bring together founders, investors, corporate executives, and policymakers to drive cross-border partnerships and sustainable business growth.
A platform for strategic business expansion
Building on the success of previous editions, DICE 3.0 offers a carefully curated space where industry leaders can explore strategies for scaling their businesses across African markets. Organisers emphasise that this year’s discussions will focus on helping companies transition from new market entrants to dominant players by addressing regulatory challenges, optimizing operations, and leveraging technology for expansion.
Participants will engage in in-depth conversations on overcoming economic barriers, forging key alliances, and identifying market-specific opportunities that can drive long-term growth. With Africa’s digital economy evolving rapidly, the event seeks to create actionable pathways for businesses looking to navigate the complexities of regional and global expansion.
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Key voices shaping the conversation
DICE 3.0 will feature influential leaders from both the public and private sectors. Expected speakers include Nigeria’s Minister of Industry, Trade & Investment, Dr Jumoke Oduwole; Acting Consul-General of the US Consulate General in Lagos, JoEllen Gorg; and Switzerland’s Consul-General in Lagos, Frank Eggmann. Other notable names include Barbara Lehninger, Head of Advantage Austria in Nigeria, Tayo Oviosu, CEO of Paga, and Deepankar Rustagi, CEO of OmniRetail.
A key highlight of the event will be the Diplomatic Leaders Panel, where international representatives will share insights on how businesses and policymakers can navigate trade barriers, foster economic ties, and tap into new global markets. Discussions will showcase success stories, case studies, and policy recommendations that have worked in other regions, offering practical strategies for African businesses seeking international expansion.
Driving collaboration and sustainable growth
Speaking ahead of the event, Dr Juliet Ehimuan, founder and CEO of Beyond Limits, emphasised the importance of collaboration in shaping Africa’s economic future.
“Progress is not built in isolation. The most transformative ideas emerge when leaders, visionaries, and changemakers unite across borders, industries, and perspectives to drive meaningful action. DICE 3.0 is designed to facilitate these essential connections and knowledge sharing, enabling Africa’s innovators to scale across the continent and establish themselves as global market leaders.”
Despite the rapid growth of Africa’s tech ecosystem, its overall economic impact remains disproportionately low compared to global counterparts. DICE 3.0 seeks to bridge this gap by creating an environment where businesses can form meaningful partnerships, gain access to critical resources, and develop sustainable business models that can thrive both locally and internationally.
Exclusive access and media partnerships
DICE 3.0 remains a strictly invitation-only event, ensuring a high-level gathering of decision-makers and industry influencers. However, professionals and entrepreneurs eager to gain insights from the event are encouraged to visit Beyond Limits DICE for updates and key takeaways.
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