Author: Smart James

  • Mitsumi Distribution at GITEX Africa 2025: Expanding Horizons with Global Brand Alliances

    Mitsumi Distribution at GITEX Africa 2025: Expanding Horizons with Global Brand Alliances

    Strengthening IT Distribution Across Africa with Strategic Partnerships

    Mitsumi Distribution, a leading technology distributor across the Middle East and Africa, is proud to unveil a bold new chapter in its growth journey. With the signing of new partnerships with global technology leaders, Mitsumi is enhancing its commitment to deliver comprehensive, future-ready IT and enterprise solutions across the continent.

    At this year’s GITEX Africa, Mitsumi announced the addition of APC, SanDisk, PNY, and NETGEAR to its extensive portfolio—strengthening its position as the go-to distributor for end-to-end IT infrastructure, power, storage, and connectivity solutions.

    Speaking from the show floor, Mitesh Shah, Co-Chairman and Managing Director of Mitsumi Distribution, shared:

    “At Mitsumi, we are focused on building strong alliances that add real value to our partners and customers across Africa. Our newly signed partnerships reflect our long-term vision to offer a comprehensive, best-in-class product portfolio that empowers businesses to thrive in today’s digital-first world.”

    With the growing demand for enterprise IT upgrades, AI-driven computing, and secure network infrastructure, Mitsumi’s expanded portfolio empowers its partners to address emerging market needs. From APC’s critical power and cooling systems to SanDisk and PNY’s high-speed data storage and NETGEAR’s smart networking solutions, these new partnerships enable Mitsumi to offer comprehensive solutions that meet the unique requirements of African enterprises.

    Driving Digital Transformation Through Scalable Solutions

    Mitsumi’s strengthened portfolio comes at a time when businesses across Africa are fast-tracking their IT modernization strategies. With the upcoming end of support for legacy systems such as Windows 10, organizations are seeking trusted technology partners who can provide dependable, future-proof infrastructure. Mitsumi, with its vast network of vendors and in-country presence, is uniquely positioned to support this transition.

    In addition to supplying innovative hardware and software, Mitsumi offers value-added services including channel development, logistics optimization, and technical support—ensuring partners gain speed, efficiency, and resilience in their operations.

    Localized Strategy, Continental Impact

    What sets Mitsumi apart is its deep-rooted commitment to local markets. With offices, warehouses, and expert teams across North, East, West, and Southern Africa, Mitsumi ensures rapid deployment, localized support, and tailored solutions for businesses of all sizes.

    By bridging the gap between global innovation and local execution, Mitsumi continues to play a vital role in advancing Africa’s digital infrastructure and empowering regional growth.

    Visit Mitsumi at GITEX Africa 2025

    Industry professionals, tech leaders, and channel partners are invited to Hall 5, Stand 5C-50 over the next two days to meet Mitsumi’s experts, explore its growing portfolio, and discover how it’s redefining IT distribution in Africa and the Middle East.

    About Mitsumi Distribution

    Mitsumi Distribution is a leading technology distributor specializing in IT, Telco, AI, and enterprise solutions across Africa and the Middle East. With over two decades of experience, Mitsumi has built a reputation for delivering world-class products, strategic partnerships, and exceptional service to businesses throughout the region.
    For media inquiries, please contact:
    Email: marketing@mitsumidistribution.com
    Website: www.mitsumidistribution.com

  • Ripple and Chipper Cash partner to expand cross-border payments in Africa

    Ripple and Chipper Cash partner to expand cross-border payments in Africa

    Ripple, a leading provider of digital asset infrastructure for financial institutions, has partnered with Chipper Cash to enhance cross-border payments into Africa. By utilising Ripple Payments, which leverages blockchain technology, this collaboration aims to make international money transfers into Africa faster, more efficient, and cost-effective.

    Chipper Cash, with a customer base of five million across nine African countries, will integrate Ripple’s crypto-enabled payments solution to enable consumers to receive funds globally 24/7. This partnership seeks to reduce friction in cross-border transactions and improve financial accessibility across the continent.

    Ripple’s expansion in Africa

    Reece Merrick, managing director for the Middle East and Africa at Ripple, highlighted the significance of this partnership in strengthening Ripple’s presence in Africa. He stated, “Consumers and businesses across the continent are increasingly recognising the potential of blockchain technology, and we are excited to bring our crypto-enabled payments solution to our partners in the region. By integrating our technology into Chipper Cash’s platform, we’re enabling faster, more affordable cross-border payments while driving economic growth and innovation across the markets they serve.”

    Chipper Cash’s integration with Ripple’s global payments network is expected to empower individuals and businesses with better access to global financial markets. Ham Serunjogi, co-founder and CEO of Chipper Cash, underscored the impact of this collaboration, saying, “Crypto-enabled payments have the potential to enable greater financial inclusion, accelerate access to global markets, and empower businesses and individuals across Africa. Through integrating with Ripple’s global payments network, we are excited to be able to harness the transformative potential of blockchain technology to enable consumers to receive payments faster and at lower cost.”

    Ripple’s growing influence in global payments

    This partnership follows Ripple’s ongoing expansion in Africa, which began with its collaboration with Onafriq in 2023. Ripple Payments now has near-global coverage, with more than 90 payout markets representing over 90 percent of daily foreign exchange (FX) markets. It has processed over $70 billion in transaction volume.

    Ripple’s expertise in digital asset infrastructure spans more than a decade, with the company holding over 60 regulatory licenses and registrations worldwide. Its commitment to tokenizing real-world assets continues to drive efficiency and innovation in global financial transactions.

    As Africa’s digital economy continues to grow, the collaboration between Ripple and Chipper Cash marks a significant step toward providing secure, scalable, and inclusive financial solutions across the continent.