TechPression

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  • How to maximise your social media presence for business growth

    How to maximise your social media presence for business growth

    In the dynamic landscape of digital marketing, a robust social media presence is essential for business success. This guidelines explores strategic approaches to boost your content-rich presence on social media platforms, enabling you to engage, attract, and retain a loyal audience.

    Tips On How To Boost Your Content – Rich On Social Media Presence

    Understanding Your Audience:

    To create compelling content, start by understanding your target audience. Conduct thorough demographic and psychographic analyses to tailor your content to their preferences and needs.

    Define Your Brand Voice

    Establish a consistent brand voice that resonates with your audience. Whether it’s casual, professional, or humorous, maintaining a cohesive tone across all your social media channels helps build brand identity.

    Read also: Nigerian social app, UWA pays users for engagement

    Quality Over Quantity:

    Focus on creating high-quality content that provides value to your audience. Strive for relevance, originality, and visual appeal to capture attention in the cluttered social media landscape.

    Diversify Content Formats:

    Explore various content formats such as images, videos, infographics, and carousels to cater to diverse audience preferences. Experiment with what works best for your brand and keeps your audience engaged.

    Consistent Posting Schedule:

    Develop a posting schedule that aligns with your audience’s online behavior. Consistency is key; a regular posting schedule helps maintain visibility and ensures your audience looks forward to your content.

    Leverage User-Generated Content (UGC) 

    Encourage your audience to create and share content related to your brand. UGC not only adds authenticity but also enhances community engagement, fostering a sense of belonging among your followers.

    Harness the Power of Hashtags

    Strategically use relevant hashtags to increase the discoverability of your content. Research popular and industry-specific hashtags to broaden your reach and connect with like-minded users.

    Engage with Your Audience

    Actively participate in conversations, respond to comments, and address queries. Building a two-way communication channel fosters a sense of community and strengthens your relationship with your audience.

    Utilise Analytics Tools

    Leverage analytics tools provided by social media platforms to track the performance of your content. Analysing metrics like engagement, reach, and click-through rates helps refine your strategy for optimal results.

    Collaborate with Influencers

    Partnering with influencers relevant to your industry can expose your brand to a wider audience. Influencers bring authenticity and credibility, contributing to increased brand awareness.

    Optimize for Each Platform:

    Tailor your content for each social media platform by understanding their unique algorithms and user behaviors. Customizing content for platforms like Instagram, Twitter, LinkedIn, and Facebook enhances its effectiveness.

    Run Targeted Ad Campaigns:

    Invest in targeted social media advertising campaigns to reach specific demographics. Utilize the powerful targeting options provided by platforms to maximize the impact of your advertisements.

    Stay Trend-Savvy:

    Stay updated on social media trends and platform updates. Adapting your strategy to incorporate new features keeps your content fresh and relevant.

    Paid Advertising:

    Consider investing in paid advertising for targeted reach. Social media platforms offer robust advertising tools to reach specific demographics.

    Crisis Management:

    Be prepared for any crisis that may arise. Have a strategy in place to address negative feedback promptly and professionally.

    However, elevating your social media presence requires a strategic and holistic approach. By understanding your audience, creating compelling content, and leveraging various tools and techniques, you can establish a strong and influential presence that contributes to the success of your business in the digital era.

  • Challenges and opportunities in Cybersecurity

    Challenges and opportunities in Cybersecurity

    Enhancing cybersecurity in network services is crucial as technology evolves, presenting new trends and challenges. The interconnected world of network services demands a proactive approach to safeguarding sensitive data and systems. One prevailing trend is the growing reliance on cloud-based services, which necessitates robust security measures to protect data stored and transmitted through cloud infrastructures.

    As organizations increasingly adopt cloud services, the challenge lies in securing the vast amount of data traversing diverse networks. Encryption, multi-factor authentication, and regular security audits are becoming imperative to thwart cyber threats. Additionally, the adoption of Zero Trust security models, where no entity is trusted by default, has gained prominence, enhancing network security by minimizing potential attack surfaces.

    Another trend shaping the cybersecurity landscape is the Internet of Things (IoT). The proliferation of IoT devices introduces numerous vulnerabilities, as these devices often lack appropriate security measures. Ensuring that IoT devices adhere to strict security protocols and regularly updating their firmware is essential to prevent them from becoming entry points for cyber attacks.

    The rise of artificial intelligence (AI) and machine learning (ML) also plays a pivotal role in enhancing cybersecurity. These technologies can analyze vast amounts of data to identify patterns indicative of potential threats. However, the challenge lies in the dual-use nature of AI, where malicious actors can exploit the same technology to devise sophisticated cyber attacks. Striking a balance between leveraging AI for cybersecurity and safeguarding against its misuse is a critical challenge faced by the cybersecurity community.

    Read also: Kaspersky launches new online cybersecurity course

    Supply Chain Vulnerabilities:

    Addressing supply chain vulnerabilities is an urgent challenge in cybersecurity. With interconnected networks and dependencies on third-party services and products, attackers often target weak links in the supply chain to compromise systems. Implementing stringent supply chain security measures, including thorough vetting of suppliers, ensuring the integrity of software and hardware components, and regularly assessing and monitoring the supply chain for potential threats, is crucial for mitigating this risk.

    Advent Of 5G Network:

    This brings both opportunities and challenges to cybersecurity in network services. The increased speed and connectivity that 5G offers open new possibilities, but it also expands the attack surface for cyber threats. Securing the evolving 5G infrastructure requests collaboration between network operators, device manufacturers, and cybersecurity experts to establish robust defenses against emerging threats.

    Hacking Attacks And Social Engineering :

    This remain persistent challenges in the cybersecurity landscape. Despite advancements in technology, human factors continue to be a weak link in the security chain. Employee training programs and awareness campaigns are essential to educate individuals about potential threats and best practices for safeguarding sensitive information.

    NITDA DG: Africa Must Embrace Regional Cybersecurity Partnerships 

    Government And Regulatory Bodies:

    They play a pivotal role in shaping cybersecurity standards. Compliance with regulations such as GDPR (General Data Protection Regulation )

    and the implementation of cybersecurity frameworks are becoming prerequisites for organizations. However, the challenge lies in keeping these standards updated to address evolving cyber threats effectively.

    Finally , the dynamic landscape of network services necessitates continuous efforts to enhance cybersecurity. Addressing current trends such as cloud adoption, IoT (Internet Of Things) proliferation, AI and ML (Machine Learning)integration, 5G technology, and the persistent threat of social engineering requires a multifaceted approach. Collaboration between stakeholders, ongoing education and training, and the integration of advanced technologies are crucial components in building resilient cybersecurity frameworks to protect network services in our increasingly interconnected space.

  • Globacom denies owing MTN Nigeria

    Globacom denies owing MTN Nigeria

    Globacom has denied owing MTN, on account of interconnect charges. Take into account that a notification was issued by the Nigerian Communications Commission (NCC) on Monday, as confirmed by Reuben Muoka, the Director of the NCC’s Public Affairs Department. The Commission stated that after a period of 10 days from the issuance of this notice, subscribers of Globacom might encounter difficulties in making calls to MTN; however, they will still be able to receive incoming calls.

    This follows the approval by the Nigerian Communications Commission for the partial disconnection of Globacom from MTN Nigeria Communications Plc. due to non-settlement of interconnect charges.

    The public notice reads, “The Nigerian Communications Commission hereby notifies the public and subscribers of Globacom Limited (Globacom) that approval has been granted for the partial disconnection of Globacom from MTN Nigeria Communications Plc. due to non-settlement of interconnect charges.

    Read also: Globacom launches MoneyMaster, a Payment Service Bank

    MTN’s application came to the attention of Globacom, who were then provided with the chance to express their thoughts and present their argument. After thoroughly evaluating the application and considering the circumstances surrounding the outstanding debt, the Commission concluded that Globacom’s failure to pay the interconnect charges was unjustifiable and lacked valid reasoning.

     All subscribers are urged to acknowledge the following notification: In accordance with Section 100 of the Nigerian Communications Act, 2003 and Paragraph 9 of the Guidelines on Procedure for Granting Approval to Disconnect Telecommunications Operators, 2012, the Commission has granted approval for the partial disconnection of Globacom to MTN.

     “At the expiration of 10 (ten) days from the date of this notice, subscribers of Globacom will no longer be able to make calls to MTN but will be able to receive calls. 

     “The Partial disconnection however will allow in-bound calls to Globacom network. Please note that this disconnection will subsist until otherwise determined by the Commission.” 

    Globacom rolls out 4G-LTE service to boost productivity

    Globacom’s Response To Mtn’s Interconnect Charges Accusation 

    According to an official from Glo, their company does not owe any interconnect charges to MTN.The official added that Glo was the first telecoms company that introduced the pay per second form of billing, thereby cutting the monopoly of the other foreign companies operating in Nigeria.

    The claims brought against Nigeria’s pioneering telecommunications corporation that has revolutionized communication accessibility are deemed untrue, as stated by the Glo representative. The allegations, which suggest deliberate misconduct or severe incompetence on the part of those opposed, stem from their apparent inability to properly verify facts. It was been emphatically clarified that Glo has no outstanding debts towards MTN or any other entity.

    However, MTN Nigeria is one of Africa’s largest providers of communications services, connecting approximately 77 million people in communities across the country with each other and the world. Mtn  Nigeria launched on May 16 2001,While In August 2003, Glo Mobile was launched in Nigeria. Glo Mobile introduced lower tariffs, pay per second billing and alongside other value added services. Although Glo Mobile was the fourth GSM operator to launch in Nigeria, within seven years of the company’s operation, its subscriber base has grown to over 25 million.

  • Challenges in Nigerian mobile payments services

    Challenges in Nigerian mobile payments services

    In recent years, Nigeria has witnessed a surge in mobile payments services, driven by the need for financial convenience and the rapidly growing digital economy. 

    However, the landscape is marred by multifaceted challenges that impede the seamless operation and widespread adoption of these services.

    Read also: The Future of Mobile Money in Africa

    Mobile payments services challenges

    Infrastructure Deficiencies: 

    One of the primary obstacles is the inadequate infrastructure. Limited access to stable electricity and network coverage in rural areas hampers the functionality of mobile payment platforms. Without consistent power supply and reliable network connectivity, users encounter difficulties in executing transactions, leading to frustrations and distrust in these services.

    Limited Internet Access: 

    Despite the increasing penetration of mobile phones, access to the internet remains constrained, particularly in rural regions. High data costs and the absence of robust internet infrastructure restrict the use of mobile payment services, hindering their accessibility to a significant portion of the population.

    Security Concerns: 

    The prevalence of cyber threats and fraudulent activities poses a significant challenge to the trust and adoption of mobile payment services. Issues such as unauthorized access, identity theft, and exploiting scams undermine users confidence in the security measures of these platforms. The lack of robust cybersecurity protocols further exacerbates these concerns, deterring potential users from engaging in digital financial transactions.

    Regulatory Hurdles: 

    Nigeria’s regulatory framework for mobile payments is still evolving. Complex and stringent regulations, unclear policies, and a lack of standardized guidelines create obstacles for service providers, hindering innovation and complying among different platforms. A more cohesive regulatory environment is crucial to foster a conducive ecosystem for mobile payment services.

    Interoperability Issues:

    The lack of seamless harmonization among various mobile payment systems poses a significant challenge. Different service providers operate with incompatible systems, leading to inconvenience and limitations for users who seek to transact across different platforms. The absence of standardized protocols for interoperability restricts the potential of these services to reach their full capacity.

    Lack of Trust and Financial Literacy: 

    Building trust in digital financial transactions remains a substantial challenge. A significant portion of the population still prefers traditional banking methods due to a lack of awareness, understanding, and trust in mobile payment services. Enhancing financial literacy through educational initiatives and fostering confidence in the security and reliability of these platforms is pivotal for widespread adoption.

    Airtel, Mastercard provide mobile money transfers in Africa

    Possible solutions 

    Addressing these challenges demands a collaborative effort from multiple stakeholders. Investments in infrastructure development, particularly in electricity and internet accessibility, are imperative to enhance the operational capabilities of mobile payment services. Additionally, regulatory bodies need to formulate clear and adaptive policies that promote innovation while ensuring security and compatibility among service providers.

    Empowering users through educational campaigns and initiatives aimed at enhancing digital literacy and trust in mobile payment services can significantly bolster adoption rates. Strengthening cybersecurity measures and implementing standardized protocols for alliance are fundamental steps toward creating a more conducive environment for the growth of mobile payment services in Nigeria.

    While mobile payment services hold immense potential for financial inclusion and economic growth in Nigeria, overcoming the challenges of inadequate infrastructure, limited internet access, security concerns, regulatory hurdles, alliances issues, and the lack of trust and financial literacy is essential to unlock their full potential and facilitate their widespread adoption across the nation.

  • Top 6 Telecom Giants In West Africa

    Top 6 Telecom Giants In West Africa

    West Africa’s telecom industry is highly competitive and vital for regional development. Six major players dominate this landscape:

    MTN Group: A prominent player in several African countries, including West Africa. MTN provides mobile telecommunication services, internet, and mobile money services. It’s known for its widespread coverage and innovative offerings.

    Read also: Telecom income to rise 100% for FG

    Airtel Africa: Operating in multiple West African nations, Airtel offers mobile and data services. It’s recognized for its affordable plans and expanding 4G /5G network.

    Orange: With a substantial presence in West Africa, Orange provides mobile and internet services. Its focus on digital innovation and partnerships has solidified its position in the market.

    Glo Mobile: Operating primarily in Nigeria, Glo is renowned for its competitive pricing and wide network coverage. It offers data, voice, and mobile money services, contributing significantly to the region’s connectivity.

    Vodafone: Vodafone operates in several West African countries, delivering mobile and data services. It leverages its global expertise to offer cutting-edge technologies and network solutions.

    9mobile: Formerly known as Etisalat Nigeria, 9mobile remains a key player in Nigeria’s telecom sector. It provides voice and data services, aiming to enhance connectivity and customer experience.

    These telecom giants play a pivotal role in West Africa’s socio-economic development by connecting people, enabling financial inclusion through mobile money services, and supporting digital transformation initiatives.

    Their investments in infrastructure development, such as laying undersea cables and expanding 4G & 5Gnetworks, having significantly improved internet connectivity and access to telecommunications services across the region.

    Nigeria makes progress in bridging telecom access gaps 

    Moreover, these companies often collaborate with governments and local communities to bridge the digital divide, empower businesses, and enhance education and healthcare services through technology.

    However, challenges persist, including regulatory hurdles, infrastructure limitations in rural areas, and the need for continuous innovation to meet evolving customer demands and technological advancements.

    These telecom giants in West Africa – MTN Group, Airtel Africa, Orange, Glo Mobile, Vodafone, and 9mobile – are pivotal in shaping the region’s connectivity landscape. This telecom giant contributions has gone beyond mere communication services, extending to driving economic growth, fostering innovation, and promoting digital inclusion across West Africa.

  • Impacts Of Artificial Intelligence (AI) On Businesses

    Impacts Of Artificial Intelligence (AI) On Businesses

    Artificial Intelligence (AI) has emerged as a transformative force within the business landscape, revolutionising the way companies operate, strategize, and engage with customers. Its impact spans across various sectors, bringing forth a wave of opportunities and challenges that reshape the traditional business models.

    One of the most significant effects of AI on businesses is the enhancement of efficiency and productivity. AI-powered systems streamline repetitive tasks, augment decision-making processes, and automate workflows. This efficiency boost allows employees to focus on more strategic and creative endeavours, thereby increasing overall productivity within organisations. Tasks such as data analysis, customer support, and even predictive maintenance in manufacturing are now optimised through AI algorithms, leading to quicker and more accurate results.

    Read also: The Purpose and meaning of Artificial Intelligence

    AI has significantly transformed business experiences

    Moreover, AI has significantly transformed customer interactions and experiences. With advancements in natural language processing (NLP) and machine learning, businesses can now offer personalised and tailored experiences to their customers. AI-driven chatbots provide instantaneous customer support, addressing queries and issues round the clock, enhancing customer satisfaction, and reducing response times. Additionally, recommendation systems driven by AI algorithms help businesses understand customer preferences better, enabling them to offer personalised product recommendations, thereby increasing sales and customer engagement.

    The utilisation of AI in data analysis and decision-making has also revolutionised how businesses strategize. AI algorithms can process vast amounts of data at high speeds, extracting actionable insights and patterns that humans might overlook. This capability empowers businesses to make data-driven decisions, identify market trends, forecast demands, and optimise their strategies for growth and competitiveness. Businesses leveraging AI for data analysis gain a competitive edge by swiftly adapting to market changes and meeting customer needs effectively.

    However, the integration of AI in businesses also brings challenges. One of the primary concerns is the ethical use of AI and data privacy. As AI systems rely heavily on data, ensuring the ethical collection, storage, and usage of data becomes imperative. Companies must prioritise data security and transparency to maintain customer trust and comply with evolving regulations. Additionally, the fear of job displacement due to automation remains a concern. While AI streamlines processes, there’s a need for upskilling the workforce to complement AI technologies, creating new job roles, and fostering a symbiotic relationship between humans and machines.

    Artificial Intelligence will create more jobs

    Furthermore, the initial investment required for implementing AI technologies can be substantial, especially for small and medium-sized enterprises (SMEs). Deployment costs, acquiring AI tools, and training employees might pose financial challenges, hindering adoption for some businesses. Overcoming these barriers requires a strategic approach, clear ROI projections, and a phased implementation strategy tailored to the specific needs of each organisation.

    However , AI’s impact on businesses is profound and multifaceted, offering unprecedented opportunities for growth, innovation, and efficiency while presenting challenges that require careful navigation. 

    As businesses continue to evolve, the role of AI will undoubtedly remain pivotal in shaping their future trajectories.

  • Top, leading countries in 5G deployment

    Top, leading countries in 5G deployment

    South Korea

    Mostly hailed as the global leader in 5G deployment, South Korea boasts extensive coverage and adoption rates. Companies like SK Telecom, KT Corporation, and LG Uplus have been instrumental in rolling out the network.

    China

    With aggressive investments and initiatives by major telecom companies like Huawei, ZTE, and China Mobile, China has rapidly expanded its 5G network. Chinese cities have witnessed widespread coverage and high-speed connectivity.

    Read also:  Experts highlight need for 5G deployment in Africa

    United States

    American telecom giants like Verizon, AT&T, and T-Mobile have been actively deploying 5G networks across various cities. The U.S. government has also been pushing to accelerate 5G infrastructure development.

    Japan

    Japan has made significant strides in 5G deployment, aiming for nationwide coverage by 2025. Companies such as NTT Docomo and KDDI are leading the charge in rolling out 5G technology.

    United Kingdom

    Telecom operators like EE, Vodafone, and Three UK have launched 5G services in major cities. The UK government has focused on facilitating 5G infrastructure development for enhanced connectivity.

    Germany

    German telecom providers such as Deutsche Telekom, Vodafone, and Telefonica Deutschland have been actively implementing 5G networks. Germany aims to expand 5G coverage, especially in industrial applications.

    Saudi Arabia

    The Kingdom has been proactive in deploying 5G networks, with companies like Saudi Telecom Company (STC) and Zain KSA making significant investments. They aim to leverage 5G for smart city initiatives.

    Australia

    Australian telcos like Telstra, Optus, and Vodafone have been gradually rolling out 5G networks across cities. The country focuses on improving connectivity and enabling advanced technologies.

    Nokia, NTT Docomo collaborate on Open RAN 5G network

    Each of these countries has made remarkable progress in deploying 5G networks, focusing on enhancing connectivity, enabling IoT (Internet of things) applications, fostering innovation, and supporting emerging technologies like autonomous vehicles and smart cities.

    While these nations have been at the forefront of 5G deployment, other countries are also steadily progressing in implementing this technology to meet the growing demands for faster, more reliable connectivity.

  • Impactful Apple product of the last decade

    Impactful Apple product of the last decade

    Over the past decade, Apple has unveiled an array of products, ranging from groundbreaking innovations to periodic updates across their various lines. 

    The company’s commitment to innovation and technological advancement has led to the release of many  products that have significantly impacted the tech industry.

    Beginning with the iPhone, the flagship product that revolutionised the smartphone market, Apple has introduced several replications . From the iPhone 4 to  iPhone 15 (latest release), each release has brought enhancements in design, performance, camera capabilities, and software features. Alongside the standard models, Apple also introduced “S” versions and special editions, offering users a wide range of choices.

    Read also: Apple’s market value increases by $1-trillion as competitors kick

    In the realm of tablets, the iPad line has seen significant evolution. From the early models to the more recent iPad Pros, Apple has continually pushed boundaries in display technology, processing power, and compatibility with accessories like the Apple Pencil and Magic Keyboard.

    MacBooks and iMacs have also undergone notable transformations. The MacBook Air, MacBook Pro, and iMac models have seen improvements in performance, display quality, battery life, and form factor. Additionally, the shift to Apple’s own silicon, such as the M1 chip, marked a pivotal moment in the company’s hardware innovation.

    Apple Watch, introduced in 2015, has witnessed a series of enhancements in each generation. From health tracking features to improved battery life and design refinements, the wearable has become an integral part of Apple’s ecosystem, offering users a plethora of functionalities beyond timekeeping.

    The introduction of the AirPods revolutionized the wireless earphone market. The AirPods, along with subsequent iterations like AirPods Pro and AirPods Max, combined convenience, sound quality, and seamless integration with Apple devices.

    Apple’s commitment to software innovation has also been evident in the development of operating systems like iOS, macOS, watchOS, and tvOS. Each replications brings new features, security enhancements, and improved user experiences.

    Beyond these major product lines, Apple has also released various accessories, including cases, charging solutions like MagSafe, and peripherals like the Magic Mouse and Magic Keyboard, all designed to complement and enhance the overall user experience.

    How Apple computer division is continually innovating

    Furthermore, Apple expanded its services portfolio, introducing Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, and iCloud, among others. These services aim to provide users with a comprehensive ecosystem and a seamless experience across devices.

    It’s quintessential to note that while Apple has released numerous products and updates over the past decade. Apple’s consistent innovation and product diversity over the last decade have undoubtedly shaped the tech landscape, influencing consumer preferences and industry standards.

  • An overview of 5G network in Nigeria

    An overview of 5G network in Nigeria

    Nigeria, an emerging economy in Africa, is making significant strides in the realm of telecommunications with the deployment of the much-anticipated 5G network. Representing the fifth generation of wireless technology, 5G promises revolutionary changes in speed, connectivity, and innovation, positioning Nigeria at the forefront of technological advancement on the continent.

    The 5G network is set to redefine the landscape of communication and connectivity in Nigeria, offering lightning-fast speeds and enabling faster data transfer rates and the seamless integration of various technological advancements. With speeds projected to reach up to 10 gigabits per second (Gbps), users can expect a significant enhancement in their browsing, streaming, and overall online experiences.

    Read also: Airtel Nigeria to expand 5G services to more states in 2024

    One of the key aspects of the 5G rollout in Nigeria is its potential to revolutionize industries across the board.  These advancements hold the promise of transforming how businesses operate and how individuals interact with technology, thereby fostering economic growth and development.

    Telecommunication companies in Nigeria are actively investing in infrastructure to make 5G accessible nationwide. Partnerships and collaborations between these telecom giants and global technology providers are instrumental in accelerating the deployment and accessibility of 5G services. Initial rollouts in major cities like Lagos, Abuja, and Port Harcourt showcase the commitment of these companies to bring the benefits of 5G to urban centers first before expanding coverage to rural areas.

    However, despite the promising outlook, the deployment of 5G in Nigeria is not without its challenges. Infrastructure development, including the installation of new towers and equipment, remains a significant hurdle. Additionally, concerns regarding cybersecurity, health implications, and regulatory frameworks require careful consideration to ensure the responsible and safe implementation of this technology.

    Experts highlight need for 5G deployment in Africa

    Moreover, addressing the issue of affordability and ensuring widespread accessibility to 5G services across diverse socio-economic segments of the population is crucial. Bridging the digital divide is imperative to harness the full potential of 5G technology, enabling inclusivity and equitable access to its benefits for all Nigerians.

     However , introduction 5G technology in Nigeria unlocks a new era of connectivity, innovation, and progress. As Nigeria embarks on this technological journey, collaboration between government, regulatory bodies, telecom companies, and the public will be crucial in maximizing the potential of 5G, ensuring its responsible deployment, and leveraging its transformative power to propel Nigeria into a more connected and technologically advanced future.

  • Five popular mobile phone brands: why they decline 

    Five popular mobile phone brands: why they decline 

    Nokia

    Nokia was a powerhouse in the early 2000s, known for its sturdy and reliable phones. However, they failed to adapt quickly to the smartphone revolution. Their operating system, Symbian, couldn’t compete with iOS and Android. Also, poor decision-making, like sticking too long with their outdated OS, contributed to their downfall. Eventually, they were acquired by Microsoft and later sold to HMD Global, attempting a revival through Android-powered devices.

    Read also: NCC – Nigeria is 11th in global Internet penetration, 7th in Mobile Phone Usage

    BlackBerry

    BlackBerry was the epitome of professional communication with its secure email services and iconic physical keyboards. However, their reluctance to embrace touchscreen technology, combined with a slow response to the app ecosystem, led to a decline. The company struggled to keep up with the innovation of Apple and Android devices, losing market share rapidly.

    HTC

    HTC was a pioneer in Android smartphones, producing high-quality devices and being the manufacturer for some of Google’s early Nexus phones. However, they faced fierce competition from other Android manufacturers like Samsung and Xiaomi. They failed to market their products effectively, leading to a loss in brand visibility and declining sales. In recent years, HTC’s market presence has significantly diminished.

    Motorola

    Motorola was a dominant player in the mobile industry with the iconic Razr series. However, they struggled to keep up with the rapid evolution of smartphones. Their attempt to revitalize the brand with the Moto X and Moto Z series was unsuccessful due to strong competition, and they faced issues with product quality and innovation, leading to a decline in popularity.

    Sony Ericsson

    Sony Ericsson, a joint venture between Sony and Ericsson, once had a strong presence in the mobile market with stylish and innovative phones. However, they fell behind due to their slow adaptation to the smartphone era. Their transition from feature phones to smartphones was sluggish, and they faced tough competition from established players like Apple and Samsung. Eventually, Sony acquired Ericsson’s share, forming Sony Mobile, but their market presence has been limited.

    How to Check BVN on Your Mobile Phone Number

    In a nutshell , these once-popular mobile brands faced various challenges, including failure to innovate, adapt to changing consumer preferences, competition from stronger rivals, and shortcomings in marketing and product strategies. These factors combined contributed to their decline and, in some cases, eventual disappearance from the mobile phone market.