TechPression

Author: Hauwa Ali

  • Workjeje transforms service provisions in urban Nigeria

    Workjeje transforms service provisions in urban Nigeria

    Workjeje, a dynamic online platform designed to connect urban Nigerians with top-notch service providers in their local areas, has emerged as a vital resource in Nigeria’s bustling urban centres.

    The inception of Workjeje in 2021 by Fortune Nwankwo, Collins Onyebuchi, and Ejike Anthony, all students at the University of Nigeria, stemmed from a shared frustration – Finding reliable service providers, a significant challenge. As Nwankwo recounts, “Service providers were often unreliable. They’d promise to come in the afternoon and show up days later, often delivering subpar services.”

    Inspired to find a solution, Collins Onyebuchi proposed the idea to Nwankwo, who then brought on board Wisdom, a programmer friend, to build the platform. This collaboration marked the beginning of Workjeje.

    Read also: Nigeria launches digital technology exchange hub in San Francisco

    Workjeje Differentiated its Approach

    Unlike competitors such as Workman, which focuses on the sheer number of artisans, Workjeje prioritises the quality of service providers. This emphasis on quality addresses a crucial concern for many users, especially women, regarding the safety and reliability of artisans entering their homes. “We pre-vet our artisans ourselves and continue to monitor their contracts and ratings to ensure consistent quality,” Nwankwo explained.

    Feedback has been instrumental in refining Workjeje’s processes. During the testing phase, customers pointed out shortcomings in the vetting process and the professionalism of some artisans. In response, Workjeje tightened its vetting procedures and prioritised partnerships with reputable service companies to maintain high standards.

    Currently operational in Abuja and Enugu, Workjeje is methodically expanding its reach. Initial funding came from friends, first for development and later for marketing efforts. Achieving the milestone of 10 successful transactions during the test phase was a significant morale booster, demonstrating market readiness for the convenience Workjeje offers. To date, the platform has facilitated over 70 transactions.

    Read also: Nigerian Edtech startups secure $100,000 in funding rounds

    Innovative Features and Future Plans

    Responding to artisan feedback, Workjeje recently introduced an escrow service to protect against unpaid bills, particularly in delivery services. The platform earns a fee from artisans, ranging between five and ten percent, depending on the agreement.

    Looking ahead, Workjeje aims to incorporate advertisements and expand to major states and cities across Nigeria and eventually across Africa. This strategic expansion aims to mitigate macroeconomic influences and solidify Workjeje’s presence in the broader market.

    Workjeje is transforming the landscape for urban Nigerians seeking quality service providers. By focusing on reliability, thorough vetting, and continuous improvement based on user feedback, Workjeje is not just filling a gap but setting a new standard in the Nigerian service industry.

  • OmniRetail, Nigerian startup is African Times’s fastest growing company

    OmniRetail, Nigerian startup is African Times’s fastest growing company

    OmniRetail, a Nigerian B2B e-commerce startup, has emerged as the beacon of growth in Africa’s corporate landscape. 

    The Financial Times’ latest ranking of the fastest-growing companies on the continent has placed OmniRetail at the pinnacle, with an astonishing revenue surge of 772.39% in 2022, reaching a valuation of $139.8 million.

    The runner-up, Kyosk Digital from Mauritius, also a B2B platform, has made significant strides by facilitating connections between retailers and FMCG manufacturers. 

    Read also: Nigerian Edtech startups secure $100,000 in funding rounds

    It boasts a commendable 647.37% CAGR, translating to revenues of $155 million. Not far behind is South Africa’s Resourgenix Pty Ltd, an employment services firm, which has demonstrated robust growth with a 542.65% CAGR and revenues of $33 million.

    Nigeria’s fintech landscape well represented 

    Nigeria’s fintech landscape is well-represented with Moniepoint and Afex Commodities Exchange, rounding out the top five with revenues of $149 million and $415 million, respectively. These figures underscore the burgeoning potential of Nigeria’s digital economy.

    The 2024 edition of the Financial Times ranking reveals a diversification in the African corporate sector. Of the 125 companies listed, 42 hail from South Africa, 25 from Nigeria, with Kenya and Morocco each contributing 12 entities. This distribution reflects a growing confidence in Africa’s varied markets and a departure from the concentration of startup funding in South Africa, Nigeria, and Kenya in previous years.

    The dominance of B2B startups is a testament to the continent’s evolving business models, particularly in e-commerce, disrupting traditional retail distribution channels. 

    While fintech firms like Afex and Moniepoint topped the 2023 list, this year’s ranking highlights the increasing prominence of e-commerce entities, signalling a shift towards digital solutions that cater to the unique demands of African businesses.

    As the continent continues to embrace technological advancements, companies like OmniRetail are leading the charge, redefining the African economic narrative and setting new benchmarks for growth and innovation. The Financial Times’ recognition of these enterprises celebrates their individual successes and shines a light on the collective progress of Africa’s vibrant corporate sector.

    About OmniRetail’s business model

    OmniRetail’s business model centres on omnichannel retailing, a fully integrated approach to commerce that provides shoppers with a unified experience across all channels or touchpoints. This model allows merchants to reach customers where they want to buy products, whether in physical stores, on mobile devices, online marketplaces, social media, or through retargeting ads online.

    Read also: AFSUG launches exclusive career connect portal

    The key benefits of omnichannel retail include connecting with customers on any channel, creating more personalised experiences, and building a robust and coordinated presence across all touchpoints. This approach acknowledges that the customer journey is not linear but rather an intricate web of interactions across online and offline channels.

    OmniRetail likely leverages technology to synchronise online and in-store inventories, offer in-store pickup for online purchases, and use mobile apps for personalised in-store experiences. This strategy is designed to meet the expectations of modern consumers who value convenience and the ability to engage with brands and buy products whenever and wherever they want.

    By adopting an omnichannel strategy, OmniRetail provides consumers with an ever-growing platform of content, offers, and community-based interactions, turning occasional interactions into part of their lifestyle and making the brand experience more extensive and integration.

  • Lagos State, PalmPay unite for ‘Ounje Eko’

    Lagos State, PalmPay unite for ‘Ounje Eko’

    In a groundbreaking collaboration, PalmPay, a leading fintech platform, has joined forces with the Lagos state government of Nigeria to revolutionise payment solutions for the ‘Ounje Eko’ initiative, a weekly food discount market designed to provide relief to the citizens of Lagos.

    The ‘Ounje Eko’ program has embraced the NQR payment solution, powered by the Nigeria Inter-Bank Settlement System (NIBSS), to offer shoppers unparalleled convenience and accessibility. This integration marks a significant step in simplifying transactions and enhancing the customer experience.

    Read also: PalmPay unveils new financial products for financial inclusion in Nigeria

    Governor Babajide Sanwo-Olu’s ‘Ounje Eko’ is more than just a market; it’s a comprehensive food intervention program to ease residents’ financial burden amidst rising inflation. The initiative spans five state divisions and boasts 27 locations in Ikeja, six in Lagos Island, nine in Ikorodu, five in Epe, and ten in Badagry, ensuring widespread access to discounted food items.

    PalmPay’s Pivotal Role 

    “PalmPay is honoured to contribute to the ‘Ounje Eko’ initiative as an independent payment solution provider,” stated Enakeno Umuteme, Head of Marketing Communications at PalmPay. 

    The partnership with the Lagos state government is poised to empower the populace with essential financial tools, thereby bolstering the state’s agricultural endeavours.

    Umuteme further emphasised the significance of ‘Ounje Eko’ in mitigating the impact of Nigeria’s escalating inflation. PalmPay’s commitment to empowering communities is evident in its support for this initiative, which is expected to leave a lasting positive imprint on society.

    With PalmPay’s expertise in secure and efficient digital payment solutions, vendors and consumers can look forward to a smooth, user-friendly shopping experience. The company’s involvement in ‘Ounje Eko’ promises to set a new standard for market transactions, offering a glimpse into the future of agribusiness payments.

    The partnership between PalmPay and the Lagos state government represents a significant advancement in integrating technology with agriculture, providing a model for other states to follow in their quest to support local economies and enhance the quality of life for their residents.

    Read also: Lagos resolves data sharing dispute with Uber

    Other initiatives PalmPay is involved in

    PalmPay is actively involved in various initiatives that aim to empower individuals and businesses, mainly focusing on financial inclusion and community support. One of their notable initiatives is the Purple Woman Initiative, launched in celebration of International Women’s Day 2024. This campaign trained 50 women in business and career management and rewarded three participants with cash gifts. The initiative aligns with the UN Women’s vision to promote gender equality and create a more inclusive world.

  • Nigeria launches digital technology exchange hub in San Francisco

    Nigeria launches digital technology exchange hub in San Francisco

    The Federal Executive Council (FEC) has approved transforming a Federal Government-owned property in San Francisco, USA, into a Nigerian Digital Technology Exchange Programme Hub known as the Nigeria Startup House.

    The minister of communications, innovation, and digital economy, Dr Bosun Tijani, recently announced this on Twitter.

    The Nigeria Startup House is set to be a pivotal element in achieving the objectives outlined in the Ministry’s Trade and IEC Strategic Blueprint Pillars. It aims to enhance Nigeria’s economic interests, draw Foreign Direct Investment, and elevate the visibility and positioning of Nigeria’s Startup Ecosystem to attract funding and expertise from the global markets, particularly those in the San Francisco Bay Area and beyond.

    Read also: Nigerian Edtech startups secure $100,000 in funding rounds

    The San Francisco Bay Area and the neighbouring Silicon Valley are globally acknowledged as a significant source of startup ecosystem funding. It boasts a combined GDP value of over $929 billion and houses over 200 of the world’s largest companies by revenue. Notably, Nigerian technology startups secured most of the $1.3 billion funding in 2023 from Venture Capital funds based in the Bay Area.

    Management and Funding of the Nigeria Startup House

    While the Federal Government retains ownership of the Nigeria Startup House, under the representation of the Federal Ministry of Communications and Digital Economy (@FMCIDENigeria) and the Nigerian Ministry of Foreign Affairs (@NigeriaMFA), its management will be entrusted to a consortium of Nigerian digital technology companies. 

    These companies will also provide non-public funding essential for the operational aspects of the Startup House, demonstrating a collaborative effort to foster #NigerianExcellence in the tech industry.

    Other initiatives of Nigeria’s tech ecosystem

    Nigeria’s tech ecosystem thrives with several initiatives supporting its growth and development. Here are some of the key initiatives:

    Technology Board on NGX: The Nigerian Exchange Limited (NGX) is set to launch a Technology Board, a specialised platform for technology-based companies to list and raise capital with less stringent listing requirements.

    Read also: Oriki Energy empowers Nigerian startups through Solar Initiative

    Nigeria Startup Bill (NSB): Advocacy for the Nigeria Startup Bill aims to create a framework for developing the tech ecosystem and foster engagement with the government.

    Tech Competitions and Boot Camps: Launch of international startup competitions across Nigeria’s six geo-political zones and initiation of startup boot camps with international experts.

    These initiatives reflect Nigeria’s dedication to becoming a significant player in the global technology landscape, leveraging its vibrant startup culture and innovative spirit.

  • Axmed secures $7M investment to pioneer access to medicines in low and middle income countries

    Axmed secures $7M investment to pioneer access to medicines in low and middle income countries

    Axmed, a pioneering B2B marketplace platform, has recently secured a $2 million seed investment to revolutionise access to essential medicines in low and middle-income countries (LMICs). 

    The seed funding round, spearheaded by Founder Ventures, complements a $5 million grant from the Bill and Melinda Gates Foundation, culminating in $7 million raised for Axmed’s mission.

    This significant financial boost aims to enhance the affordability and distribution of critical healthcare products in often overlooked regions.

    This capital injection will facilitate the expansion of Axmed’s operations, particularly in Africa and the Caribbean, by improving its technological infrastructure and strengthening its engineering and commercial teams.

    Read also: From Seed to Success: Axmed’s $2m Funding Journey

    Axmed to lead emerging markets

    Axmed’s innovative platform is designed to optimise the procurement process for healthcare providers in emerging markets, serving a diverse clientele that includes public institutions, non-profit organisations, and private sector entities. By aggregating demand for generic and patented medicines, Axmed enables larger order volumes that are more economical for manufacturers and provide buyers with better cost and availability terms. The platform simplifies the procurement workflow by managing Requests for Proposals and coordinating supply logistics, reducing barriers to accessing expensive medications and helping manufacturers penetrate new markets.

    The founding team of Axmed, with over three decades of combined experience in healthcare, finance, and public-private partnerships, is led by CEO Emmanuel Akpakwu, who previously held a senior role at Novartis AG in Sub-Saharan Africa. He is supported by Felix Ohnmacht and Sofia Radley-Searle, who have extensive backgrounds at Novartis and GSK, respectively. Together, they share a vision to address healthcare inequality decisively.

    “We’re not just building a platform for medicines; we’re crafting a new paradigm for how medicines are accessed,” stated Akpakwu. “Our platform empowers buyers and opens up growth markets, enabling suppliers to compete more effectively.”

    The seed funding will propel Axmed into a new phase of strategic growth, focusing on enhancing its marketplace technology and forming strategic partnerships with key players in the healthcare sector to guarantee a consistent supply of vital medicines.

    Lukas Weder, Founding Partner at Founderful, expressed his enthusiasm for supporting Axmed’s dedicated team. “Their passion for tackling this critical issue is commendable. We’re confident in their ability to transform the LMIC pharma market, worth $140 billion, and improve medicine access for billions,” he said.

    Axmed’s mission goes beyond technological innovation; it’s about establishing essential partnerships and ensuring a continuous supply of crucial medicines to those most in need. Despite LMICs accounting for a small fraction of the global pharmaceutical market, they represent a significant $140 billion industry, with Africa alone offering a $43 billion pharmaceutical opportunity. The COVID-19 pandemic has underscored the urgency for accessible and affordable healthcare solutions, particularly in LMICs.

    Read also: Safaricom appoints Churchill Ochieng’ as new CEO

    Experts endorse Axmed

    Industry experts and healthcare providers have endorsed Axmed’s business model, recognising its potential to improve access to medicines in LMICs substantially. “Axmed’s approach could revolutionise how patients receive treatments,” commented Roselyne Opel, Head of the OECS Pooled Procurement Initiative. “We’re excited to see their platform enhance access and strengthen the supply of life-saving therapies.”

    James Nyamongo, CEO of Nairobi Hospital in Kenya, also praised Axmed’s model for enabling affordable access to essential medicines and fostering competition that elevates healthcare quality.

    As the UN Sustainable Development Goals deadline nears, Akpakwu reaffirms Axmed’s dedication to innovative solutions that advance global health. “Axmed is poised to make a significant, enduring impact on the world,” he asserts.

    Thibaud Lefort, Head of Operations for Sanofi’s Global Health Unit, echoed this sentiment: “Axmed’s model offers a tremendous opportunity to effect positive change in global health. We’re eager to witness their platform transform access to life-saving therapies, especially in underserved areas.”

  • South Africa’s Phelan Green Energy to Build Peru’s Green Hydrogen Facility

    South Africa’s Phelan Green Energy to Build Peru’s Green Hydrogen Facility

    Phelan Green Energy, a South African powerhouse in the renewable energy sector, is set to construct Peru’s inaugural green hydrogen plant—a venture that promises to revolutionise the nation’s energy landscape and propel it toward a sustainable future.

    With an audacious investment of approximately $2.5 billion, Phelan’s vision extends beyond mere infrastructure. It’s about harnessing the power of nature, leveraging innovation, and leaving an indelible mark on the global energy stage. 

    Peru’s Arequipa green hydrogen plant aims to generate clean, adaptable hydrogen using 1.8 GW of solar energy. It will also convert green hydrogen into ammonia, which will be sold abroad through Matarani and focus on environmental energy exports.

    Read also: Oriki Energy empowers Nigerian startups through Solar Initiative

    Phelan Committing to Sustainability

    Phelan’s journey isn’t without hurdles. Discussions with regional authorities continue, focusing on land utilisation. Agreements are in the pipeline, and the project’s official launch is in July next year. But patience is key—the environmental impact study, spanning up to 21 months, ensures that every step aligns with sustainability goals.

    As construction commences, Phelan Green Energy stands at the crossroads of innovation and responsibility. The desert sands of Peru will witness the birth of a new era—one powered by the sun, driven by visionaries, and fueled by the commitment to leave a greener world for generations to come.

    Phelan’s legacy won’t be measured merely in kilowatts or tonnes of ammonia. It will be etched in the hearts of those who believe that energy need not come at the cost of our planet. Peru’s inaugural green hydrogen plant isn’t just a project; it’s a testament to what’s possible when bold ideas meet unwavering determination.

    And so, as the sun rises over Arequipa, Phelan Green Energy sets forth—a guardian of Peru’s energy future, a beacon of hope, and a catalyst for change. 

    How did Phelan Green Energy secure such a massive investment

    Phelan Green Energy secured the massive investment for its green hydrogen project through strategic planning and highlighting its potential to contribute significantly to the renewable energy sector. The South African government recognised the importance of this venture and granted it Strategic Integrated Project (SIP) status. This status is part of a legislative framework designed to accelerate the development of vital infrastructure projects that align with the country’s green hydrogen targets.

    Read also: GCIP Nigeria celebrates Cleantech Innovators

    The project, which plans to invest approximately R47 billion ($2.5 billion), is set to create the country’s largest green hydrogen project in Saldanha, Western Cape. It is expected to produce an impressive 85,000 metric tonnes of green hydrogen and derivatives annually. The SIP status likely played a crucial role in securing the investment by providing a more streamlined process for development and emphasising the project’s alignment with national energy goals.

    The project’s potential for significant economic impact, including job creation during construction and the promise of substantial annual revenues from green fuel exports, would have made it an attractive investment opportunity. The commitment to sustainability and environmentally friendly methods to produce green hydrogen and ammonia for both local use and international export further underscored the project’s viability and alignment with global shifts towards sustainable practices.

  • Kenyan Agrictech iProcure faces financial challenges

    Kenyan Agrictech iProcure faces financial challenges

    iProcure, a Kenyan agritech startup known for bridging the gap between agricultural product distributors and manufacturers, has recently filed for bankruptcy. 

    The company, which had previously raised a significant $17.2 million in funding, was in dire financial straits, leading to this unfortunate outcome.

    iProcure’s journey to bankruptcy began with its inability to secure additional capital from existing and new investors. Despite the company’s efforts to maintain normal operations in the market, it faced an uphill battle in convincing stakeholders to invest further.

    Read also: South African Startup Moya Money Rebrands as Bloo Money

    iProcure needs bankruptcy protection

    Stefano Carcoforo, co-founder and director of iProcure, made the company’s predicament public when he confirmed the need for bankruptcy protection to a Kenyan court. The affidavit filed by Carcoforo painted a grim picture: “The company has lately been unable to meet its financial obligations on a day-to-day basis.

    Before April 26, 2024, iProcure was under administration, with KPMG’s advisory arm appointed to oversee the company. Makenzi Muthusi of KPMG Advisory Services now leads iProcure, managing all aspects of the company, including properties, operations, and creditors’ claims.

    iProcure declares Debt Situation

    While the exact amount of the company’s liabilities remains undisclosed, reports suggest that iProcure’s debts could exceed $1.5 million. This financial burden has led to the company’s failure to pay creditors, prompting the need for administration.

    The future of iProcure hangs in the balance. If efforts to resurrect the company prove unsuccessful, liquidation may become the only viable option. This would allow the company to settle its debts and pay its creditors, albeit at the cost of its existence.

    Read also: Oriki Energy empowers Nigerian startups through Solar Initiative

    Despite the current challenges, it’s worth noting that iProcure had previously secured a $1.2 million grant from the United States Agency for International Development (USAID) in March 2023. This grant was part of a larger $5.1 million initiative to support food production in Kenya.

    iProcure’s situation is a cautionary tale for startups in the agritech sector and beyond. It highlights the importance of sustainable financial management and the need for continuous investor support. As the Kenyan agritech scene continues to evolve, the lessons learned from iProcure’s experience will undoubtedly shape the strategies of other regional startups. The industry watches with bated breath to see whether iProcure can navigate these turbulent waters or if it will be a stark reminder of the volatility inherent in the startup ecosystem.

  • Egyptian startup, Swypex unveils financial services platform for businesses

    Egyptian startup, Swypex unveils financial services platform for businesses

    Swypex, an Egyptian fintech startup, has recently launched its all-in-one financial services platform for businesses following a successful $4 million seed investment round. 

    The renowned venture capital fund Accel led the investment, which is making its first fintech investment in the region.

    Egyptian businesses face several challenges when it comes to financial management. Many rely on multiple disconnected methods to handle their finances, leading to inefficiencies. Additionally, employee fraud remains a concern, with businesses losing an average of 5% of their revenues yearly due to fraudulent activities related to cash transactions. Traditional banking services have limitations, and businesses have hesitated to embrace corporate cards due to limited access and inadequate spending controls.

    Read also: Madica launches grant support program for African startups

    Swypex offers integrated finance

    Swypex aims to address these pain points by providing an integrated financial platform that simplifies financial workflows and enhances efficiency. Here are the key features of Swypex:

    All-in-One Financial Dashboard: Swypex offers businesses an **instant view** of their financial health through a comprehensive dashboard. From payments to invoices, everything is accessible in one place.

    Smart Corporate Cards: Swypex provides powerful corporate cards explicitly designed for Egyptian businesses. These cards offer **enhanced spending controls**, allowing companies to manage expenses effectively.

    Seamless Integrations: Swypex seamlessly integrates with existing financial systems and accounting software. Businesses can connect their data effortlessly, streamlining processes.

    Swypex obtains funding

    Swypex secured a $4 million seed investment to fuel its launch and expansion. Accel, a global venture capital firm, recognised the potential of Swypex’s platform and led the funding round. Other investors include Foundation Ventures, The Raba Partnership, and prominent angel investors.

    Ahmad Mokhtar, CEO of Swypex, expressed the company’s vision: “Swypex is built to give Egyptian businesses a competitive advantage, providing them with the efficiency and growth they deserve.” Swypex aims to simplify financial operations and improve businesses’ overall financial health by combining corporate cards with an all-in-one financial platform. The platform caters to startups, SMEs, large corporations, and publicly listed companies, ensuring all businesses benefit from its services.

    Read also: Thepeer closure sparks concerns among investors

    Swypex operates in an environment with regulatory support. Egypt’s Central Bank (CBE) has launched initiatives like the Instant Payment Network (IPN) to reduce cash-based transactions and encourage digital payments. Fintech companies like Swypex leverage these initiatives while adhering to the central bank’s guidelines.

    Richard Kotite, Vice President at Accel, emphasised the importance of providing modern fintech products to Egyptian businesses. He praised Swypex’s founders for identifying a gap in the market and creating a comprehensive B2B solution. Accel sees Swypex as a potential fintech champion across the Middle East and is excited to support the company’s journey.

    Swypex’s launch represents a significant step toward transforming financial management for Egyptian businesses. With its innovative platform, Swypex aims to empower companies, enhance efficiency, and drive growth in the Egyptian market.

  • Flexify solutions unveils CyberAgric App for agriculture

    Flexify solutions unveils CyberAgric App for agriculture

    Food security is a top priority for every nation, and Nigeria is no exception. Recognising the crucial role of modern agricultural practices in ensuring food security, Flexify Solutions, a leading tech-based firm in Oyo State, has introduced “CyberAgric,” an innovative solution designed to drive food production in Nigeria.

    CyberAgric is a cutting-edge mobile application that leverages artificial intelligence (AI) to support Nigerian farmers, particularly those involved in cash crop cultivation such as cassava and maise. 

    The app’s groundbreaking features include early disease detection, which can identify diseases like Cassava Brown Streak Disease (CBSD) in cassava leaves within the first two weeks of infection.

    Read also:  Nigeria turns to agri-food tech startups to boost food production

    How CyberAgric works

    Smartphone cameras allow farmers to capture images of their crops and receive real-time analysis and recommendations, empowering them to take proactive measures to protect their crops and ensure optimal yields.

    Moreover, CyberAgric is designed to function offline, ensuring accessibility for farmers in remote areas with limited internet connectivity. Speaking on the significance of CyberAgric, Johnson Oyeniyi, CEO of Flexify Solutions, emphasised the app’s accessibility and educational value. “Our goal with CyberAgric is to ensure that every Nigerian farmer, regardless of location or internet access, can benefit from advanced agricultural technology,” said Oyeniyi. “Beyond disease detection, the app is an educational platform, providing farmers with the latest agricultural best practices and expert resources.”

    Flexify Solutions collaborated closely with Cybermate Technologies to tailor CyberAgric to the specific needs of Nigerian farmers. The app initially focuses on cassava and maise cultivation, addressing the critical challenges faced by farmers in these sectors. Through advanced AI-driven disease detection capabilities, CyberAgric aims to mitigate the impact of crop diseases and enhance food security in Nigeria.

    Read also: Kenyan digital commerce startupTappi sets sights on Ivory Coast

    Flexify Solutions Ltd is a global company specialising in disruptive digital solutions. With a strong focus on innovation, Flexify Solutions excels in crafting AI solutions optimised for mobile platforms and driving transformative change across industries. Their proven track record in mobile app development ensures seamless integration of cutting-edge AI technologies to create intelligent solutions that resonate with users and drive success.

    Crops CyberAgric support

    CyberAgric is currently designed to support Nigerian farmers in cash crop cultivation, mainly on cassava and maise. These crops are critical for food security in Nigeria, and the app aims to enhance their production by providing early disease detection and real-time recommendations to farmers.

  • How Amazon supports South Africa’s economy

    How Amazon supports South Africa’s economy

    Amazon has set its sights on South Africa, not merely as a market to conquer but as a platform to elevate local businesses and support the country’s economy.

    The launch of Amazon.co.za represents more than just an e-commerce expansion; it’s a strategic partnership that promises to transform the landscape for entrepreneurs and sellers nationwide.

    Amazon.co.za isn’t just another online store—it’s a gateway for South African brands to reach a global audience. With over 60% of items sold in Amazon’s global stores coming from independent sellers, the platform offers unparalleled exposure. From handmade crafts to innovative tech gadgets, local entrepreneurs have a direct line to millions of potential customers.

    Read also: Amazon plans to increase sites using its cashier-less technology

    The Nomakade Story

    One such success story is Nomakade, a local business specialising in organic hair care products. Founded by Noma Diko, Nomakade’s mission is to inspire self-confidence and celebrate the “Naturally Flexible Elegance” of African hair. For years, word-of-mouth fueled their growth, but with Amazon.co.za, they’re poised to make an even more significant impact.

    Diko shares her excitement: “Our uniquely formulated products are designed for oily African hair. Now, thanks to Amazon, we can reach more South Africans who deserve quality hair care.”

    Amazon Changing Lives

    Beyond commerce, Amazon.co.za has partnered with goGOGOgo, a South African non-profit organisation. Their collaboration allows customers to choose handmade gift bags for eligible products. These bags, crafted from recycled plastic by grandmothers (locally known as GOGOs), directly support local businesses. With over four million children raised in South Africa by GOGOs, this initiative improves life outcomes for these families.

    Jane Simmonds, founder of goGOGOgo, expresses gratitude: “Through this partnership, Amazon recognises the vital role GOGOs play within their families and communities. It’s about more than just commerce; it’s about empowerment.”

    Unlocking Opportunities for Small Enterprises

    Stella Ndabeni-Abrahams, Minister of Small Business Development of South Africa, emphasises the significance of Amazon’s presence. “Our small business enterprises are the heartbeat of our economy,” she states. “We welcome companies like Amazon that provide opportunities for local sellers and entrepreneurs. This creates jobs and addresses historical inequalities.”

    Read also: Amazon One: transforming payments and identity with palm recognition

    Amazon.co.za offers independent sellers easy onboarding tools, payment solutions, and promotional features. Reports and analytics help sellers refine their strategies, ensuring sustainable growth.

    As Amazon.co.za takes its first steps, Robert Koen, managing director of Sub-Saharan Africa at Amazon, looks ahead. “Today is only the start,” he says. “We will continue to enhance our shopping experience, serving customers and sellers across South Africa.”

    Indeed, this launch isn’t just about transactions; it’s about transformation. By empowering local businesses, Amazon.co.za catalyses economic growth, job creation, and community resilience. South Africa’s entrepreneurial heartbeat is stronger than ever, and it beats in harmony with the global marketplace.