In continuation of the combination of real-life sports and games, Electronic Arts intends to launch a new tool called EA Sports software if the idea is successful.
The software will encourage the participation of fans, and the individuals interested in the sports will have an engaging interaction. Indeed, it will be first available on iPhone and Android in Spain this autumn.
Towards this end, Electronic Arts is broadening its scope beyond the console and the video game and hopes to change how fans engage with sports and related programs to reach new audiences.
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Enhancing the potential of participation of fans through social relatedness
The EA Sports App has features created to enhance the class and ensure that the fans are still interested in the sports they like. Consumers can get current information, scores, and high aspects through the discovery feed from their favourite teams’ one-stop shopping.
Importantly, for Electronic Arts, the live part aims to keep the audience’s attention before, during and after the live event. However, the current games’ sports fans’ discussion area creates the aspect of user interaction, hence creating a following as a result. There are many proofs of its uniqueness, so every sports fan should have the app on his device.
Bringing gaming rewards to real-life sports
Another striking feature of this Application is the in-game rewards in the EA Sports App. The audiences who engage with the app’s contents will likely benefit from the download, especially when they get items like Ultimate Team cards.
As the points of interconnection between real-life interaction and gaming help eliminate the wall built between being just a fan on one side or a game on the other, it offers extra encouragement to sports lovers to participate in actual events. EA is using this app as a vehicle to integrate its gaming culture into the everyday lives of sports fans.
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Besides, it will have features such as the ability to put the challengers in the application so users can meet them when competing. These were meant to enable one or more users to engage in a game, trivia, prediction, or some activity at a live event that was either co-occurring or in which the user was interested.
Thus, Electronic Arts expects to engage its fans during a match to enhance the love story between video games and live.
The app will concentrate on football and be created in collaboration with La Liga. On the other hand, Electronic Arts plans to expand its market gradually and add more sports in subsequent years, such as the National Football League and College football. This will align with the company’s broader objective of engaging with sports fans on a level other than game consoles.
