Twitter is reportedly developing a feature that will enable Verified Organisations Subscription Programme members to post all of their job openings on their personal profiles.
A few days ago, a parody account of Elon Musk’s on Twitter made a passing reference to this happening.
Back in May of this year, Elon Musk also dropped his own indication about this upcoming development. Musk responded intriguingly to a user’s proposal that he launch a dating app called “Twinder,” saying, “Interesting idea, maybe jobs too.”
This spontaneous comment by the Twitter CEO now looks to be a planned move towards Twitter becoming an “everything app.”
The new feature, dubbed “Twitter Hiring,” has prompted the creation of the official @TwitterHiring account. While the account is currently active, it has not yet posted any content. Commonly referred to as “Twitter Hiring,” this feature promises to centralise job listings by letting verified businesses advertise up to five available openings on their accounts.
It has been widely speculated in the Twittersphere that Twitter owner Elon Musk has plans to expand the service into a multifaceted platform that may compete with LinkedIn.
WorkWeek, a media organisation in the United States, has begun using the tool.
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The jobs posting features are up and running for test
Twitter appears to be testing a new service that would allow verified businesses to promote job openings directly beneath their Twitter accounts. Through these postings, interested individuals may apply for posted jobs or get more information about the organization.
It’s not a complete surprise that Twitter is making a strong push into the employment sector. Recently, the social media behemoth acquired Laskie, a job-matching technology company, marking Twitter’s first acquisition since Musk took control of the company. It is commonly believed that this purchase was a key factor in the creation and rollout of the brand-new job posting feature.
There has been no official announcement from Twitter, but the jobs posting board seems to be up and running for some verified accounts already. WorkWeek, a media organisation in the United States, has begun using the tool. Adam Ryan, the company’s CEO, tweeted his support of the feature.
While there is a ton of hype around Zuck copying and pasting another app, Elon's Twitter is shipping products that make a ton of sense.
We just got access to posting jobs on our company page.
Considering we've hired 20+ people from Twitter, this is a no-brainer. pic.twitter.com/KcOaBvPNGb
— Adam Ryan 🤝 (@AdamRy_n) July 6, 2023
Twitter move may grow to complete LinkedIn
With this new function, companies can easily import job openings from their current Applicant Tracking System (ATS) or XML feed onto their Twitter accounts. Interestingly, this feature’s usage is anticipated to be free for verified organizations, which might be appealing to many businesses.
The expansion of Twitter into the realm of professional networking is reflective of the platform’s aspirations while Musk is at the helm. With any luck, Twitter will grow to be a formidable competitor to LinkedIn in the job market sector. The effects of Twitter’s debut into this new field on the dynamics of the social networking industry’s competitive landscape will be fascinating to see unfold.
