With over 5.35 billion worldwide internet users, human activities have been greatly impacted, and you can now receive education online by boycotting a physical learning setup. Some innovative African women have taken the opportunity to position themselves to provide value through tech educational content.
Fatima Sydow – Cooking tips on Meta and YouTube
South African Fatima Sydow has been sharing her popular recipes since she made her first 100-litre pot of curry when she was 16 years old. Her Facebook page, Cape Malay Cooking with Fatima Sydow, had already amassed a global fan base before she became famous on television.
After launching her Cape Malay Cooking with Fatima Sydow Facebook page (now called Fatima Sydow Cooks) in 2013, which quickly gained a large following, she chose to self-publish her debut book, titled “The Journey of Cape Malay Cooking with Fatima Sydow.” A large multi-platform community emerged from this. Numerous cookbooks, a YouTube channel, and a television show co-hosted by Fatima and Gadija (her twin sister), Kaap, Kerrie & Koesisters on Via (DStv 147) were among Fatima’s many accomplishments online and in print.
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Additionally, she worked closely with the TASTE group on a regular basis. It was Fatima’s wish as well that we document and promote South African recipes. She kindly let us publish excerpts from her cookbooks and shared numerous traditional Cape Malay recipes with us. Our TASTE family has lost a member, and we mourn her passing with great sorrow. We will respect and preserve her legacy.
The legendary chef, food educator, cookbook author, and television host passed away this past year. After a valiant fight with cancer, she bravely passed away on December 19th. She was 50 years old, leaving a legacy of 500,000+ followers on Facebook, 171,000+ followers on YouTube and 80,000+ followers on Instagram.
Jennifer Awirigwe (Financial Jennifer) – Financial education
Jennifer Awirigwe, founder of FinTribe, is a Nigerian entrepreneur who has used social media to identify her target market. By giving thousands of people a simplified guide to personal finance management, Jennifer is determined to create a community of financial experts.
Jennifer, better known by her online platform FinTribe, has helped individuals in Nigeria find the information they need to make informed investment decisions, thus establishing a network for financial literacy.
After working in financial management for a while, Jennifer got the idea for her online community platform. She used the funds she had saved to launch her online platform. In recognition of her worldwide influence as a financial educator, the chartered accountant-turned-influencer has been receiving an appreciation gift box from Meta (Facebook) for the past few years.
She tells people that having the correct information is the first step to building and preserving wealth and that it’s easier than most people think. “Inclusivity is about making every woman feel seen and heard in her financial journey,” she said in the premiere of the Guardian Woman series Inspiring Inclusion, which was airing in honour of International Women’s Day (IWD) 2024.
In 2021, 76% of MTN shareholders were women, and 85% of those shareholders were under the age of 40, all thanks to her influence. She also stressed the importance of having more female executives in the financial sector.
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Adeife Adeoye – Career and remote job tips on TikTok
Adeife Adeoye is a Nigerian content creator, content marketer and social media strategist who creates edu-lifestyle videos to empower women and offer tips on how to navigate the remote workspace.
She creates educational videos, sharing career tips and how to get remote jobs and strive at it. She created the ‘Career and Growth Hub’ community to network with freelance and remote workers.
She broke the golden rule of personal branding—”niche down”—and amassed over 200,000 followers across platforms, as she revealed in a LinkedIn post—all because she was so busy growing her brand.
The “niche down to reach more people” advice is something she really dislikes in personal branding since it leads to comparison, burnout, and many people giving up before they even start.
She made content centred around her interests, which included marketing, remote work, social media, the creator economy, and self-improvement. She claims this allows her to be authentic and draws in a diverse group of people who can meet her needs. People who shared her views and appreciated her were also drawn to it.
